FreeAnimal Launches as the First Global Creative Agency with a New Model Built for the Entire Games Ecosystem

Seven award-winning game-native agencies unite to help developers, publishers, entertainment companies, and brands create authentic connections with game audiences

LOS ANGELES--(BUSINESS WIRE)--FreeAnimal officially launches today as the first global creative agency built for the entire games ecosystem. Uniting the expertise of Keywords Studios’ agencies gnet, ICHI, KWM, Maverick, TrailerFarm, Big Farmer, and Fire Without Smoke, FreeAnimal offers a nimble global model designed to tailor every engagement to a partner's specific ambitions, audience, and stage of growth, helping the entire interactive entertainment ecosystem thrive.

FreeAnimal clients will continue working with their trusted agency leads, now with the added benefit of a single point of contact backed by an expanded global network of specialists across studios in Los Angeles, London, Brighton, Montreal, and Quebec City.

“Collectively, we work with the world's most ambitious gaming brands,” said John Rosenberg, Global Head of FreeAnimal. “By fusing seven agencies’ perspectives, geographies, and experiences from across the games industry, we've created a wildly effective creative organization that combines boutique strike teams with global scale. At FreeAnimal we simply call the approach The Right Team for Every Game, bringing together the right specialists, at the right time, to solve the right challenge for every client."

For every brief, FreeAnimal curates a bespoke team of specialists matched to the specific IP and creative challenge. By leveraging world-class expertise across its global network, the agency delivers custom, bold campaigns that turn audience awareness into belief.

FreeAnimal’s collective works have earned the trust of many of the world's leading publishers, developers, entertainment companies, franchises, and brands. By unifying these diverse perspectives, FreeAnimal provides game-native expertise, cultural fluency, strategic depth, production excellence and Keyword’s technology, AI and data platform that no other agency can provide.

About FreeAnimal

FreeAnimal is the first global creative agency built for the entire games ecosystem. With studios in Los Angeles, London, Montreal, Quebec City, Brighton, and beyond, FreeAnimal unites the award-winning teams of gnet, ICHI, KWM, Maverick, TrailerFarm, Big Farmer, and Fire Without Smoke into one creative organization. FreeAnimal delivers strategy, creative, communications, production, community, player insight, and go-to-market expertise for developers, publishers, entertainment companies, and brands across the full spectrum of interactive entertainment.

FreeAnimal is part of Keywords Studios, the international provider of creative and technical services to the video games industry. For more information check out www.freeanimal.com.