Sofis Announces Appointment of Rafael Fraga as CEO

TORONTO & RIO DE JANEIRO--(BUSINESS WIRE)--Sofis, a Brazilian healthcare software provider specializing in hemotherapy and cell therapy solutions, announced the appointment of Rafael Fraga as incoming Chief Executive Officer. Arcadea Group acquired a majority stake in Sofis earlier in 2026. Fraga joins founder Reynaldo Mendes, who will stay on in a leadership role with the business and transfer full responsibilities to Fraga over the coming months.

Fraga is an experienced software executive who spent more than a decade in leadership roles at TOTVS, Latin America's largest enterprise software company. Most recently, as Executive Manager of Products and Business, he held full P&L responsibility for a business unit spanning product strategy, engineering, and commercial operations. Across his tenure he led the launch of TOTVS’s first cloud-native ERP, directed the migration of its customer base from on-premise to SaaS, and drove the cloud modernization of multiple product lines.

Reynaldo Mendes commented: “Rafael is the right leader for Sofis’s next chapter, and he has my full support. We are committed to an orderly transition that protects our customers and our team, and I will remain closely involved as a strategic advisor to the business for several years after it is complete. After four decades building this company, it means a great deal to know it is in good hands.”

Daniel Eisen, Co-Founder and Managing Director at Arcadea Group, stated: “We have full confidence in Rafael to execute on our vision for Sofis and to extend the company’s prominent role in the hemotherapy and cell therapy markets in Brazil. Rafael is a proven leader with a track record of success leading high-quality software businesses in Brazil. We have aligned all of Arcadea’s resources to work alongside Rafael and Reynaldo to ensure a successful transition and long-term success for Sofis’s customers and employees.”

Rafael Fraga remarked: “Sofis is built on a remarkable foundation—products that hospitals and blood centers across Brazil depend on every day, and a reputation earned over decades. I am excited to build on that foundation and, in partnership with Arcadea, position Sofis for long-term success.”

For more information on Sofis, visit sofis.com.br. For more on Arcadea Group, visit arcadeagroup.com.

About Sofis

Founded in 1986 and headquartered in Rio de Janeiro, Sofis develops mission-critical software for the Brazilian healthcare sector. The company specializes in solutions for hemotherapy, cell therapy, hospital management, diagnostic medicine, ERP, and business intelligence, and also provides cloud, IT outsourcing, and information security services. Sofis serves more than 300 healthcare institutions across Brazil and has been recognized with national certifications and the use of international standards such as MPS.Br, ISBT, and ITIL, as well as multiple Great Place to Work awards.

About Arcadea Group

Arcadea Group invests in high-quality, strongly-growing software companies over extremely long durations. Based in Toronto and Orlando and investing globally, Arcadea leverages its significant permanent capital base to focus exclusively on businesses with long-term potential and ambitions.