Banuba Advances Real-Time AR Beauty With More Natural Skin Smoothing and Virtual Makeup

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leader in augmented reality technology, today announced significant improvements to its AI-powered skin smoothing algorithms and virtual makeup capabilities as parts of Face AR SDK. The latest updates are designed to help companies raise the camera enablement rate while addressing camera anxiety for the end users.

"We have been working on AR beauty for more than a decade, and the market demand for it is higher than ever," said Anton Liskevich, CPO/Co-Founder at Banuba.
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As video communication continues to play a major role in professional life, many people experience self-consciousness that comes from seeing themselves on screen. Whether it's worrying about uneven skin tone, eye bags, or spending extra time preparing for an important call, these concerns can distract from what matters most: meaningful conversations.

Banuba's AR beauty is designed to address this. Its enhanced skin smoothing technology delivers more lifelike results by preserving facial details and texture while minimizing the imperfections. Instead of creating an artificial or overly filtered look, maintain a realistic appearance that helps users feel more confident without sacrificing authenticity.

The enhanced skin smoothing and virtual makeup features are available as part of Banuba's Face AR SDK, enabling developers to integrate professional-quality appearance enhancement into video conferencing, telehealth, livestreaming, social media applications and more.

Besides skin smoothing and virtual makeup, Beauty AR includes skincare simulation, acne detection & removal, face editing, wrinkle removal, eye bag removal, and other similar features.

"We have been working on AR beauty for more than a decade, and the market demand for it is higher than ever," said Anton Liskevich, CPO/Co-Founder at Banuba. "When people feel confident on camera, they're more likely to participate actively, express themselves, and focus on collaboration instead of appearance. This latest update is a major step in giving telecommuters more confidence."

About Banuba:

Banuba is an augmented reality company with over 10 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.