Wachsman Establishes Dedicated Global Executive Suite to Drive Next Phase of Agency Growth

Four veteran directors appointed to newly established Executive Director roles spanning Innovation & Product, Brand, Commercial, and Client Servicing

Appointments solidify global operational infrastructure across North America, Europe, Asia-Pacific, and the Middle East

NEW YORK--(BUSINESS WIRE)--Wachsman, a leading global communications and strategic advisory firm, today announced the creation of four specialized global Executive Director roles across its core operational pillars. The establishment of these dedicated executive functions marks a significant milestone in the firm's evolution, establishing an integrated global infrastructure designed to meet the growing complexity of the global fintech, digital assets, and technology landscapes.

To lead these newly structured global divisions, Wachsman has appointed four agency veterans who bring a combined 30-plus years of experience at the firm steering complex international accounts, major market entries, and high-visibility corporate mandates:

• Maud Honner has been appointed Executive Director, Head of Innovation & Product, tasked with productizing the agency’s proprietary insights, research, and data frameworks into scalable advisory offerings.
• Louise Creedon has been appointed Executive Director, Head of Brand, overseeing global brand identity, market positioning, and internal PR, following her foundational role in establishing and scaling Wachsman’s London presence from the ground up.
• Rebecca Maher has been appointed Executive Director, Head of Commercial, leading the agency’s global commercial strategy and driving new opportunities for growth across markets and regions.
• Emily Kielthy has been appointed Executive Director, Head of Client Services, responsible for defining the "Wachsman Standard" globally, auditing service delivery, and deploying a global learning and onboarding academy.

"As the convergence of traditional finance, emerging technology, and global regulation accelerates, our clients require an advisory partner that operates with institutional precision, deep domain authority, and seamless cross-border execution," said David Wachsman, CEO of Wachsman and President of Hawkeye Digital Inc (OTC:HWKE). "Creating these dedicated global roles is a deliberate step to future-proof our operational model and something that’s been in the works for a long time now. Maud, Louise, Rebecca, and Emily have shaped global brands at the forefront of financial services, digital assets, and capital markets; driving high-stakes GTM campaigns, event management, regulatory navigation, and media relations for clients including Animoca Brands, Baillie Gifford, Money2020, Protocol Labs, OKX, Ripple, Token2049, and Zodia Custody. Their collective expertise will ensure Wachsman continues to set the benchmark for strategic communications worldwide."

The creation of these four specialized roles reflects a deliberate effort to align internal operations directly with client outcomes. By linking product development (Innovation) directly to sales enablement (Commercial), service quality (Client Servicing), and market amplification (Brand), Wachsman aims to accelerate time-to-market for new specialized services while maintaining rigorous client satisfaction standards globally.

“Wachsman’s greatest asset has always been our ability to deliver senior, strategic counsel in fast-moving, high-pressure environments,” added Liam Murphy, Global President of Wachsman. “These are four leaders who know our clients, our markets, and our business exceptionally well, with a proven track record of steering complex, multi-jurisdictional mandates. Having them step into these dedicated global roles strengthens that advantage considerably. This new executive structure ensures that as our global footprint expands, our clients receive the same exceptional standard of counsel, wherever in the world they are.”

About Wachsman

Founded in 2015, Wachsman is a global communications and strategy advisory firm specializing in fintech, digital assets, AI, and emerging technologies. Since its inception, the firm has served as strategic counsel to industry-defining organizations, institutional pioneers, and global market leaders, including Baillie Gifford, BVNK, Chainlink, Chainalysis, Checkout.com, DBS, LinkedIn, Money2020, OKX, Ondo, Ripple, Polkadot, Standard Chartered, and Visa. With regional hubs spanning North America, Europe, Asia-Pacific, and the Middle East, Wachsman provides public relations, brand positioning, investor relations, and crisis management to the entities shaping the future of finance and technology. For more information, visit www.wachsman.com.