The Trade Desk Appoints Kristi Argyilan as Chief Commercial Officer, Executive Vice President

Industry veteran joins as a pioneer of retail and commerce data; Argyilan is third new C-level hire in recent months

VENTURA, Calif.--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced the appointment of Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Argyilan will lead The Trade Desk’s data partnerships team, including identity, measurement, retail media, governance and more. She will report into founder and CEO, Jeff Green and be based in San Francisco.

Argyilan joins The Trade Desk as one of the advertising industry's most respected leaders in retail media and commerce. Most recently, she served as Global Head of Advertising at Uber, where she led the company's global advertising business. Prior to Uber, she held senior leadership roles at Albertsons Media Collective, Roundel and IPG Mediabrands, helping shape the evolution of retail media and commerce marketing. She also serves on the board of LiveRamp.

"Advertising is entering one of the most important periods of innovation in its history, as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage," said Jeff Green, founder and CEO of The Trade Desk. "I've long admired Kristi's work through our partnership and know she's exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision - and then turn that vision into measurable business growth. I'm thrilled to welcome her to The Trade Desk, where she'll help our clients seize the opportunities created by AI, commerce, and the open internet while strengthening the ecosystem that makes that innovation possible."

Widely recognized as one of the pioneers of the retail media industry, Argyilan has spent more than a decade driving innovation at the intersection of commerce, retail data and advertising. Her appointment reflects The Trade Desk's continued investment in helping brands, retailers and media owners unlock the full value of data-driven advertising across the open internet.

"The advertising industry is at an inflection point, and The Trade Desk is uniquely positioned to help marketers navigate what's next," said Argyilan. "I've long admired Jeff and the company's commitment to innovation, transparency and the open internet, as well as its relentless focus on customer success. I'm excited to join this exceptional team and work alongside our clients and partners around the world as we help them unlock new opportunities for growth through data-driven advertising, measurement and decisioning.”

Argyilan will start on July 27^th. Her appointment follows the recent additions of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer, Executive Vice President, further strengthening The Trade Desk's executive leadership team as the company enters its next phase of growth.

"We've always believed that great companies are built by exceptional people,” continued Green. “The leaders we've welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers. As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come."

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn, and YouTube.