Crumbl Opens First Mexico Store with New Location in Mexico City

The fast-growing dessert brand’s rotating menu, freshly baked desserts and iconic pink box become available in Mexico for the first time

MEXICO CITY--(BUSINESS WIRE)--Crumbl, the fast-growing dessert brand redefining the cookie category through creativity and flavor innovation, today announced its first store in Mexico with the opening of its new location in Mexico City. Expected to open in late Summer 2026, Crumbl’s first Mexico store will be located in the heart of Mexico City’s Roma Norte neighborhood.

Founded in 2017 by Jason McGowan and Sawyer Hemsley, Crumbl began as a single store in Logan, Utah, with a mission to bring friends and family together over the best desserts in the world. The brand introduced its iconic pink box and weekly rotating menu in 2018, creating a new sense of anticipation around dessert through weekly flavor reveals and an ever-evolving lineup.

Technology and digital engagement have been central to the brand's viral success from the beginning. Within three years, Crumbl had reached one million TikTok followers, with weekly flavor reviews, reveals, and fan conversations helping turn the brand into a digital and cultural phenomenon. Crumbl’s very first dessert, the Chocolate Chip Cookie, was developed through a data-driven approach. Today, this process remains at the core of each flavor, while proprietary ordering systems, the Crumbl app, and a social-first strategy help fuel its growth. Crumbl has grown to nearly 1,200 locations and a highly engaged online community that follows each week’s newest flavors.

The Mexico City store will give guests the opportunity to experience Crumbl’s freshly baked desserts, rotating menu, open-kitchen format, and signature pink box in Mexico for the first time.

“Crumbl has always been about creating moments of joy and connection through dessert, values that feel deeply aligned with the energy and culture of Mexico City,” said Sawyer Hemsley, Co-Founder of Crumbl. “The response across Crumbl Mexico’s social channels has shown how much excitement already exists for the brand, and we’re grateful to open our first store in the country. We look forward to building meaningful local connections and sharing the Crumbl experience with guests in Mexico City.”

The Mexico City store will debut its own rotating menu featuring a mix of Crumbl classics and fan-favorite flavors from the brand’s extensive library, with desserts baked fresh in-store each day. Initial offerings will include popular flavors such as the Tres Leches Cake line, Churro Cookie, and Dulce de Leche Cookie, with the menu continuing to evolve over time based on guest feedback and local preferences.

“Mexico City is a place where food, creativity, and gathering are deeply woven into everyday life, which makes Roma Norte an exciting home for Crumbl’s first store in the country,” said Mariano Tejado. “Our team is proud to open the brand’s first Mexico location and share a menu featuring a range of beloved Crumbl flavors. We’re excited to welcome guests, learn from their feedback, and build an experience that feels connected to the community.”

The opening marks the first step in Crumbl’s plans for Mexico, with additional stores expected to open later this year and into 2027 across Mexico City and Monterrey. Future locations will include traditional Crumbl stores as well as locations in shopping centers and kiosk formats, allowing the brand to thoughtfully adapt its presence to different communities and customer experiences across Mexico.

Additional details about the store opening, including grand-opening celebrations and operating hours, will be announced in the coming weeks.

About Crumbl

Crumbl is a popular dessert franchise with a mission to bring friends and family together over the best desserts in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. With nearly 1,200 locations across all 50 states, Canada, Puerto Rico, and Mexico, Crumbl’s rotating menu offers both classic flavors every week, along with its signature rotating menu. For weekly lineups, don’t miss the flavor drops posted every Sunday at 6 pm MST on all of Crumbl’s social media accounts and at crumbl.com.