Crumbl Introduces Scoopable Cookie Dough for One Week Only

The dessert brand’s newest creation brings the internet’s favorite gooey treat to life with warm chocolate chip cookie dough and creamy vanilla bean mousse

PROVO, Utah--(BUSINESS WIRE)--Crumbl, the dessert brand redefining the cookie category through creativity and flavor innovation, today announced the launch of Scoopable Cookie Dough, a limited-time dessert that puts a new spin on the classic chocolate chip cookie.

Available November 2 through November 7, Crumbl’s Scoopable Cookie Dough features a warm, tray-baked chocolate chip cookie dough dessert with a soft, gooey, scoopable texture, served alongside the brand’s signature vanilla bean mousse. Golden on top and gooey in every scoop, the new offering brings the familiar flavors of chocolate chip cookie dough to life in an entirely different way.

Unlike traditional cookies, which are baked to hold their shape, Scoopable Cookie Dough is carefully baked just long enough to meet food safety requirements while maintaining its intentionally soft, dough-like consistency. The result is a fully baked dessert designed to be scooped and enjoyed, delivering the nostalgic experience of cookie dough without being raw or undercooked.

The launch comes as Scoopable Cookie Dough has become one of social media’s most talked-about dessert trends. Across TikTok and Instagram, creators and dessert fans have filled feeds with videos of spoons sinking into warm, gooey cookie dough, turning the format into a must-try treat for bakeries and home bakers alike. Now, Crumbl is bringing the viral favorite to fans nationwide, with its own take served alongside a scoop of creamy vanilla bean mousse.

"At Crumbl, we’re always looking for new ways to surprise our fans and rethink what dessert can be," said Sawyer Hemsley, Co-Founder of Crumbl. "Scoopable Cookie Dough takes something people already know and love and gives it a completely new experience. We wanted to capture everything that makes chocolate chip cookie dough so irresistible, from the warm, gooey texture to the rich chocolate flavor, and turn it into a dessert that feels both familiar and unexpected."

The introduction of Scoopable Cookie Dough reflects Crumbl’s continued commitment to flavor innovation and exploring new dessert formats beyond its signature cookies. From cakes and brownies to its rotating selection of specialty desserts, the brand continues to introduce new ways for fans to experience Crumbl.

Scoopable Cookie Dough will be available in one size at all Crumbl locations from November 2 through November 7, 2026, for one week only.

About Crumbl

Crumbl is a popular dessert franchise with a mission to bring friends and family together over the best desserts in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. With nearly 1,200 locations across all 50 states, Canada, Puerto Rico, and Mexico, Crumbl’s rotating menu offers both classic flavors every week, along with its signature rotating menu. For weekly lineups, don’t miss the flavor drops posted every Sunday at 6 pm MST on all of Crumbl’s social media accounts and at crumbl.com.