The Trade Desk Helps Brands Activate High-Intent Commerce and Travel Signals Throughout the Consumer Journey

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet

NEW YORK--(BUSINESS WIRE)--The Trade Desk, a leading global advertising technology company, today announced the continued expansion of its commerce media ecosystem through a growing network of integrations with leading travel media, hospitality, mobility, and online travel agency (OTA) platforms. The integrations strengthen The Trade Desk’s ability to help advertisers activate data-driven campaigns across the open internet using high-intent commerce and travel signals that influence consumer decisions from discovery to consideration to purchase.

The growing ecosystem features integrations with travel and hospitality leaders including Booking Holdings brands Booking.com, Agoda, KAYAK, and Priceline, along with MARRIOTT MEDIA, Uber Advertising, and Kinective Media by United Airlines. With these additions, The Trade Desk is now integrated with a majority of travel media networks, aggregating travel signals across the open internet.

These partnerships build on The Trade Desk’s broader commerce media ecosystem across leading retail media platforms including Albertsons Media Collective, CVS Media Exchange, Dollar General Media Network, Instacart Ads, Kroger Precision Marketing, Roundel Media, Walgreens Advertising Group, and an expanding network of commerce media partnerships.

Together, these integrations reflect a broader evolution taking place across digital advertising as commerce media expands beyond retail into a fragmented ecosystem spanning travel, hospitality, mobility, dining, and other transaction-rich environments. As advertisers seek more interoperable ways to activate and measure campaigns across these ecosystems, The Trade Desk is becoming a connective layer for commerce signals, premium inventory, omnichannel activation, and objective measurement across the consumer journey.

The open internet is where these journeys happen.

A traveler may first discover a destination while streaming the World Cup on Peacock, plan and book their trip on Booking.com, book airfare through United Airlines, stay at a Marriott Bonvoy property, and take an Uber ride to dinner. Historically, these are separate signals across multiple different travel companies. By integrating with each of these travel media networks and their travel data, The Trade Desk can now aggregate these signals for a traveler — generating valuable commerce insights that help brands better understand intent and help deliver more relevant advertising experiences. Through its growing ecosystem of retail and travel integrations, The Trade Desk can help advertisers unify activation, measurement, and optimization across these touchpoints through a single platform. This provides advertisers with a more complete view of the travel journey, helping them reach audiences with relevant messaging before, during, and after key moments such as trip planning, booking, travel, and in-destination experiences.

“Advertisers are increasingly looking to activate deterministic signals across a growing range of consumer touchpoints, including retail, travel, hospitality, and mobility,” said Jeff Daniel, GM of Commerce Data Partnerships, The Trade Desk. “Retail media has demonstrated the value of high-intent signals in driving business outcomes, and we're now seeing that opportunity extend to other sectors where purchase decisions are made. The Trade Desk helps advertisers activate those signals through a single platform that unifies data, measurement, and AI-powered decisioning across the open internet.”

As brands seek to connect media investment with measurable business outcomes, high-intent travel and commerce signals are becoming increasingly valuable across categories including automotive, financial services, restaurants, entertainment, luxury, telecom, and consumer packaged goods.

Commerce media is evolving beyond lower-funnel conversion strategies as brands increasingly apply commerce and intent signals to upper-funnel environments like connected TV and digital audio to influence discovery, consideration, and brand affinity earlier in the consumer journey.

Through The Trade Desk, advertisers can activate omnichannel campaigns across connected TV, digital audio, display, and native using commerce and travel intent signals while maintaining unified measurement, optimization, and reporting across campaigns. The platform also uses Koa AI to analyze commerce, travel, and behavioral signals, helping advertisers improve campaign performance in real time.

These capabilities are further strengthened by The Trade Desk’s direct path to premium publishers and streaming inventory across the open internet through OpenPath, helping improve supply chain transparency, efficiency, and advertiser performance.

“Consumers expect more relevant and personalized experiences throughout the travel journey,” said Ben Harrell, Managing Director, U.S., Booking.com. “Working with The Trade Desk helps brands engage travelers more effectively across the open internet using signals that reflect real consumer interests and intent.”

"As the first and largest media network in hospitality, we've been deliberate about how we bring Marriott Media to market,” said Chris Norton, Senior Vice President and General Manager, MARRIOTT MEDIA and Marketing Capabilities, Marriott International. “Our owned channels give us a deep understanding of traveler intent, and working with The Trade Desk allows us to activate those signals beyond our own ecosystem, connecting advertisers with travelers across premium environments throughout the entire journey.”

“At Uber, we don't just seek to understand consumer behavior — we power the physical journeys that drive it,” said Jess Shuraleff, Head of Uber USC Advertising Sales. “Partnering with The Trade Desk allows brands to go beyond digital impressions, leveraging Uber's real-world intent signals to seamlessly reach consumers before, during, and after their everyday real-world experiences.”

As commerce media continues to expand across industries, The Trade Desk is strengthening its role as a centralized platform where advertisers can access audiences and signals across retail, travel, hospitality, mobility, and transactional ecosystems while applying consistent measurement and optimization strategies across channels. The company believes the future of commerce media will be built on interoperability and advertiser choice — enabling brands to work across a broad ecosystem of commerce and travel partners through a unified workflow.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, and LinkedIn.