EDO Powers ChatEDO™ with Snowflake Cortex AI, Delivering Agentic AI That Runs Where the Data Lives

By running Cortex Analyst, Cortex Search, and Cortex Agents in a unified production stack against EDO's investment-grade Convergent TV data, ChatEDO gives brands and agencies instant natural-language access to a decade+ of TV outcomes — with the precision, speed, and governance enterprise clients demand

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, continues leveraging Snowflake’s best-in-class agentic capabilities to innovate with ChatEDO™, the industry’s first natural-language AI interface for Convergent TV measurement. Built on Snowflake, the AI Data Cloud company, ChatEDO gives brands, agencies, and networks instant natural-language access to a decade of EDO's irreplicable, investment-grade Convergent TV intelligence — no queries, no dashboards, no analyst email queue. Answers arrive in seconds, with the governance, precision, and accuracy that enterprise advertising demands.

ChatEDO leverages Snowflake Cortex AI, including Cortex Analyst, Cortex Search, and Cortex Agents, working together in a unified agentic stack to translate plain-English questions into investment-grade answers — drawing directly from EDO's industry-leading Convergent TV intelligence database.

Rather than routing sensitive TV outcomes data through external AI models or third-party services, Cortex AI operates entirely within EDO's Snowflake environment, bringing enterprise-grade governance, security, and compliance capabilities along with it. Cortex Analyst generates SQL with native confidence scoring built into every query — not estimated after the fact by an outside system. Cortex Search replaces what would otherwise require a separate external vector database. Cortex Agents orchestrate both with multi-turn memory and automatic routing.

These three capabilities would usually require three vendors, but with Snowflake, they are unified in one agentic stack. The result is a system that gets measurably smarter over time and that EDO's product team can continuously optimize and improve with precision. Snowflake and EDO collaborated closely on production optimization, jointly identifying failure modes invisible from query results alone.

“Across our advertising, media, and entertainment customers, the most successful AI deployments share a common foundation: they bring AI to where the data already lives, instead of moving the data to the AI,” said Dennis Buchheim, Snowflake’s Global Head of Marketing Technology, Media & Entertainment. “EDO’s investment-grade Convergent TV intelligence datasets combined with ChatEDO shows what becomes possible when that breadth and depth of data meets Snowflake’s full agentic AI stack. Cortex Analyst, Cortex Search, and Cortex Agents were designed for exactly this kind of domain-specific use case — where accuracy, speed, and governance all have to operate in the same system. This is what enterprise AI looks like in production.”

Why Building ChatEDO on Snowflake Cortex’s full Agentic Stack Matters

Launched in February 2026, ChatEDO has been continuously active and in demand from brand and agency marketing teams receiving invite-only early access, which has maintained stronger than expected demand. EDO’s agentic system runs on three Cortex AI capabilities - each chosen for a specific job and reinforced by a continuous evaluation framework that keeps quality high as the underlying data and query patterns evolve.

• Cortex Analyst: Users ask questions in plain English, and Cortex Analyst translates these into optimized SQL against EDO’s TV ad data warehouse, powered by an underlying semantic view layer that maps business concepts (brands, categories, dayparts, impressions, and spend) to warehouse tables. Even complex multi-join queries are supported. Human-validated example queries calibrate the system on the question patterns that matter most to agency planners and analysts.
• Cortex Search: Operates across EDO’s curated methodology, terminology, and domain knowledge — fully within Snowflake, replacing what would otherwise require an external vector database. Every answer includes evidence attribution with relevance scoring, and content ingestion is admin-controlled to ensure quality and compliance.
• Cortex Agents: Orchestrates Cortex Analyst and Cortex Search to handle complex queries that require both data retrieval and domain context — with multi-turn conversation memory, streaming responses, automatic routing between SQL generation and knowledge retrieval, and suggested follow-up queries based on initial results.
• Continuous Quality Evaluation: Every Cortex Analyst query returns a confidence score that EDO monitors weekly to catch accuracy regressions before customers see them. Snowflake’s engineering team has proactively analyzed production Cortex Agents traffic to surface optimization recommendations for EDO’s semantic view — identifying failure modes that were invisible from query results alone. Snowflake’s Verified Query Repository (VQR) framework reruns queries after every semantic view change, creating a feedback loop that improves accuracy over time.

“The hard problem with conversational AI on enterprise data has never been the model — it’s been the foundation. Generic LLMs will confidently hallucinate against a complex data warehouse, and bolted-on copilots break when queries get specific or when the underlying data evolves,” said Joshua Lee, EDO’s Chief Technical Officer and Head of Product. “With Snowflake Cortex AI, we were able to ground AI in the same governed data layer our business relies on. Rather than focusing on building a chatbot, we built the architecture that makes TV ad intelligence accessible at the speed our clients actually need.”

The Intelligence Layer Modern Marketers Have Been Waiting For

For too long, access to TV intelligence relied on faulty surveys, dashboard experts, SQL queries, and email queues. Actionable insights were bottlenecked at the moment modern marketers need to move faster in an increasingly Convergent TV landscape.

ChatEDO on Snowflake Cortex AI changes that — putting EDO's decade+ of investment-grade Convergent TV intel in the hands of any brand, agency, or network team needing an instant answer.

ChatEDO: Just Getting Started

As Snowflake's Cortex AI capabilities evolve, EDO will continue to deepen the integration — expanding ChatEDO's reach across agency, brand, and network customers and extending the agentic stack to cover more of EDO's data universe. This is what it looks like when the industry's most complete Convergent TV outcomes dataset meets Snowflake’s enterprise agentic AI stack in enterprise data — and both teams are just getting started.

The missing layer in Convergent TV measurement has always been speed — the ability to get from question to investment-grade answer in seconds, not hours. With ChatEDO on Cortex AI, that layer is here. To request access visit edo.com/chatedo.

ABOUT EDO

EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and Vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.