Awin, One of the World’s Largest Affiliate Marketing Networks, Accelerates Multilingual Content Translation 57% with Acclaro and Lokalise

Simplifying complex language workflows with modern localization technology delivers scalable multilingual content that resonates locally and performs globally

BOSTON--(BUSINESS WIRE)--Acclaro and Lokalise today announced they are accelerating global expansion for Awin Global, one of the world’s largest affiliate marketing networks. Awin is now able to adapt content for multilingual audiences 57% faster — speeding time-to-localization from four weeks to under 12 days.

The all-in-one platform for smarter partner marketing, Awin has a robust on-the-ground presence in 17 countries across 4 continents. Its powerful technology combined with its award-winning expert support, enables advertisers to scale confidently online and access new levels of growth. A diverse global network of 1 million partners, from influencers to emerging tech companies, helps brands discover, engage, and reward the right partners to achieve their marketing goals.

Awin’s internal localization ecosystem involved six disparate teams generating content in eight languages — resulting in 1.5 million source words and approximately 12 million localized words annually. This fragmentation introduced variances, and slowed product and marketing releases, while also obscuring visibility into the localization progress itself.

Today with Acclaro, a leading provider of technology-driven language services, and Lokalise, a leading AI language platform, Awin’s localization effort consists of one centralized process that combines the power of workflow automation and AI orchestration with the added human-in-the-loop domain expertise of trained linguists.

The integrated solution has introduced a unified workflow across product, UX, marketing, and engineering teams — replacing siloed approaches with one central workflow hub and a shared, scalable pipeline, for improved process visibility and governance.

AI-powered localization is coupled with expert post-editing, retaining consistency in brand voice while boosting cycle times. Shared linguistic assets ensure consistent messaging across languages and reduced redundant work.

Smart automation and system integration align localization tasks with existing development processes, cutting internal review demands by up to 80%.

“Acclaro adapted to our niche requirements from the start — a must for a business with unique terminology and cross-functional dependencies,” said Rosario Messina, Senior Product Operations Manager at Awin Global. “By consolidating tools and workflows into a standardized, technology-enabled process, we have been able to reduce localization turnaround times by more than half while clearing our existing localization backlog. We are now enabling faster market releases without any budget increase and have been able to reallocate the efforts of three to five full-time employees to more value-added tasks.”

“Disparate localization processes become bottlenecks at scale,” said Devin Lynch, Chief Growth Officer for Acclaro. “By unifying workflows, leveraging automation, and embedding a central language platform, we helped Awin unlock faster releases with greater consistency — without increasing spend.

“The benefits go well beyond operational efficiency; Awin now has scalable localization infrastructure to accelerate expansion, product iteration, and competitive differentiation with high-quality multilingual content that resonates locally and performs globally.”

About Acclaro

Acclaro is a technology-driven localization provider specializing in helping high-growth technology, media, and e-commerce companies expand into global markets. With a focus on AI-enhanced translation services, scalable automation, and expert language solutions, Acclaro partners with innovative brands to deliver multilingual experiences that drive international success. Connect with Acclaro at www.acclaro.com or on LinkedIn.