Acclaro Redefines Augmented Translation with an AI-Orchestrated Localization Solution, Built to Accelerate Global Growth

Combining machine translation, AI post-editing and AI quality estimation, alongside expert human oversight, the solution elevates localization quality, accelerates workflows, and reduces time-to-market

BOSTON--(BUSINESS WIRE)--Acclaro, a leading provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, today unveiled Acclaro Augmented Translation, a precision-engineered localization offering that brings together multiple layers of artificial intelligence and targeted human expertise to help organizations translate global content faster and more consistently, driving improved cultural relevance and business impact at scale.

It reflects Acclaro's deliberate approach to AI-powered localization — investing in rigorous development and real-world validation before bringing a solution to market. Acclaro partners with many of the world’s most iconic brands providing people-first localization solutions that resonate locally and drive growth globally.

Designed for enterprise teams managing high volumes of multilingual content, Acclaro Augmented Translation replaces traditional translation workflows with a dynamic, AI-orchestrated ecosystem. The solution combines Machine Translation, AI Post-Editing, AI Quality Estimation, and human quality checks within a cohesive microservice architecture that optimizes each stage of the localization process.

“Global organizations need translation programs that can move at the speed of business without compromising quality, brand voice, or accuracy,” said Steven Baggerly, Chief Product and Technology Officer, at Acclaro. “Acclaro Augmented Translation gives clients a smarter, more durable way to scale localization by applying AI where it delivers the greatest value and preserving human expertise where it matters most.”

“Organizations are producing more multilingual content than ever, and traditional translation workflows are struggling to keep pace,” said Amy Grace O'Brien, Senior Linguistic Quality Manager, Adobe. “The real opportunity isn't simply replacing people with AI, it's using AI to handle repetitive tasks so linguists can focus their expertise where it adds the most value. When applied thoughtfully, augmented translation can help teams scale content more efficiently while maintaining quality, consistency, and brand voice across languages.”

At the foundation of the offering is an adaptive Machine Translation layer that selects and optimizes models based on content type, industry, language pair, and historical translation data. This approach enables stronger baseline quality than one-size-fits-all machine translation models and supports more precise outcomes across complex localization programs.

The AI Post-Editing layer further refines machine-translated content using advanced large language models enhanced by Retrieval-Augmented Generation (RAG). By applying terminology, style guides, and prior translations in real time, the system improves linguistic accuracy and brand consistency while reducing the repetitive editing burden on human linguists. In Acclaro’s extensive internal evaluations, the solution improved 50 to 75% of translated segments and increased correct terminology usage by up to 20% compared with raw machine translation output.

Acclaro Augmented Translation also incorporates AI Quality Estimation, a predictive quality control layer that evaluates translated segments against defined quality thresholds. High-confidence translations can be locked for delivery, while expert linguists focus attention on the segments that require review, validation, or refinement. This targeted human-in-the-loop model helps reduce unnecessary manual effort, improve productivity, and compress delivery timelines.

The offering is configurable to client requirements, including adjustable quality thresholds, glossary integration, style guide enforcement, and translation memory feedback loops. As the system incorporates validated linguistic data over time, it supports continuous improvement and increasingly tailored performance for each client’s content ecosystem.

“This is not AI that replaces linguistic expertise; this is AI that enables organizations to use that expertise more strategically,” said Russell Haworth, Acclaro CEO. “By combining automation, predictive quality controls, and focused human review, we are delivering a solution built for sustained, enterprise-grade performance that helps our clients achieve faster, more consistent translation outcomes while maintaining the quality standards their global audiences expect.”

Available now, Acclaro Augmented Translation is designed for organizations seeking to scale multilingual content programs across markets, products, and customer touchpoints. And it can be tailored to support enterprise localization needs across industries and language pairs.

Brands interested in learning more about how augmented translation can scale multilingual content while maintaining quality and control can download Acclaro’s free guide at www.translationisbroken.com.

About Acclaro
Acclaro is a content intelligence solutions business, helping brands communicate with purpose, precision, and global impact. We help organizations shape content that resonates with buyers anywhere, across every channel and market by combining AI’s power to operate at speed and scale with experts who understand nuance, intent, and business impact. Our solutions enable organizations to create, manage, optimize, and activate content with clarity, confidence, and measurable results for multilingual experiences that drive international success. Connect with Acclaro at www.acclaro.com or on LinkedIn.