Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

Corporate Natalie joins the new campaign to shift the focus from temporary fixes to a life-long ‘policy’ for hydrated, brighter, and visibly firm skin

CINCINNATI--(BUSINESS WIRE)--Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough texture. Available in curated bundles or "policies" tailored to specific skin needs, OLAY Super Collection delivers 5 visible skincare benefits in 1 for hydrated, brighter, and visibly firm skin.

The Ultimate “Radiance On Investment” (ROI)

OLAY has appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. Known for her relatable office-culture wit, Natalie hosted the OLAY Skinsurance Office pop-up in New York, where she introduced the bundles for normal, dry and rough and bumpy skin. Attendees used OLAY’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals - helping them invest in visibly smoother, softer, brighter, and more youthful-looking skin with consistent use.

“As a creator and new business owner constantly toggling between 'work mode' and 'build mode,' I’m obsessed with efficiency,” says Corporate Natalie, creator and founder of Expand Co-Lab. “This collection of hydrating body washes, lotions and face serum makes it easy for women like me to have a simple, effective ‘policy’ for both face and body skin.”

5-in-1 Comprehensive Coverage: The Science of the Super Collection

Leveraging OLAY’s 70+ years of skin science expertise, the Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA. The regimen is designed to deliver five visible benefits:

1. Hydrates deeply for 24-hour moisture
2. Smooths skin texture and fine lines
3. Visibly Firms for improved elasticity
4. Brightens dullness for a luminous finish
5. Visibly Evens skin tone

Featured Products in the Skinsurance Portfolio

• OLAY Super Serum: The award-winning facial serum that combines five powerhouse ingredients, including niacinamide to deliver smoother, firmer, more even-looking skin with lasting hydration.
• OLAY Super Serum Body Wash: A silky, serum-infused formula powered by advanced moisturizers and innovative delivery technology for visibly transformed skin.
• OLAY Super Serum Body Lotion: A luxuriously lightweight formula designed to lock in moisture and reveal luminous and resilient skin.

"Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body," says Senior Director, Communications at OLAY, Kate DiCarlo. "With the Super Collection, we’re bringing the same level of care and proven ingredients to both face and body - because your skin deserves comprehensive coverage everywhere."

The OLAY Super Collection is available now at https://www.olay.com/category/skin-insurance and at major retailers nationwide.

About Olay

OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection^.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

* Based on a 6-year review of major beauty awards ending March 2025
** Based on a 6-year review of major beauty awards ending June 2025
^Based on a 12-month review of major beauty awards ending December 2024.