Thumbtack Introduces AI-Powered Experience to Reinvent How Homeowners Care for Their Homes

The end-to-end experience replaces traditional search, redefining how homeowners get started, identify the right pro and complete projects with confidence

SAN FRANCISCO--(BUSINESS WIRE)--Thumbtack, the technology company helping millions of people take care of their homes, today announced its new AI-powered experience, a major milestone in the platform's evolution. The new experience replaces search with a guided approach—helping homeowners describe what’s going on, understand their needs, and confidently choose the right pro for the job.

“In an industry where word-of-mouth has long guided how homeowners find help, AI gives us an opportunity to recreate that confidence at scale,” said Marco Zappacosta, CEO and co-founder of Thumbtack. “When technology consistently delivers better matches and outcomes, it builds trust. By embedding AI into our core platform, we’re empowering homeowners to manage projects with more certainty from start to finish.”

Homeowners on Thumbtack can now start projects by simply describing what’s happening in their home through text, photos, or voice. The AI-powered interface interprets the problem, scopes the project, and turns that information into clear guidance on next steps, helping homeowners identify the right pro with confidence and clarity.

“It's frustrating trying to explain a problem in my house that I can’t quite pinpoint,” said homeowner Deanna Durr. “If I could take a picture and get help figuring out what’s wrong, I’d feel more confident reaching out to a pro.”

In a recent survey, more than half of homeowners admit they get it wrong when trying to diagnose issues, and almost 85% struggle to find the right expert for the job. With the new experience, homeowners can:

• Start by describing the problem naturally. Explain what’s happening using text, photos, or voice, beginning with the issue they see rather than choosing a category.
• Clarify scope with personalized guidance. Evolving prompts gather key information to diagnose and define project scope, like urgency and location, giving homeowners guidance to move forward confidently.
• Identify and connect with the right professionals. Thumbtack matches users with a curated list of local pros tailored to their project, explaining why each is a strong fit based on expertise, project needs, customer ratings, and preferred availability.
• Track project details all in one place. In the new project hub, homeowners can view project details, easily communicate with their pros, and stay on track with updated conversation summaries.

In early testing, 87% of customers found it valuable to express their issues through photos or voice, and those using the new experience were more confident moving forward with their projects than those using traditional search.

“Home projects don’t always start as perfect plans—they often start as questions, problems, or ideas. With our new AI-powered experience, we’ve designed for the way projects really begin,” said Waqas Sheikh, Senior Director of Product at Thumbtack. “Our vision here goes beyond a set of features. It’s a fundamental redesign of how Thumbtack works, ensuring homeowners feel confident moving forward and pros get better matches with customers ready to hire.”

Thumbtack is testing its AI-powered experience nationwide now, with plans to launch it to all users in 2026.

About Thumbtack

We’re Thumbtack, a technology company helping millions of people confidently care for and improve their homes. Our homeowners get personalized guidance on what to do and when to do it, as well as who to hire from our growing community of 300,000 local service businesses. Every day in every county of the U.S., people turn to Thumbtack to complete small fixes, routine maintenance, and major improvements. With over 15 million 5-star projects and counting, we help homeowners and home professionals accomplish more.