Thumbtack Joins Sherwin-Williams Digital Alliance Program

SAN FRANCISCO--(BUSINESS WIRE)--Thumbtack, the technology company helping millions of people confidently care for and improve their homes, announced today a national partnership with The Sherwin-Williams Company designed to connect painting pros with new customers and grow their businesses. Thumbtack joins the Sherwin-Williams Digital Alliance Program as its newest member, adding to a curated offering of digital tools and exclusive benefits for their PRO+ customers.

With Thumbtack, Sherwin-Williams PRO+ customers can now reach homeowners ready to hire and pursue projects that fit their services, location and business goals. A co-branded campaign is now live in Sherwin-Williams stores and online, bringing Thumbtack directly to painting pros where they already turn for products and professional resources.

“Great painting businesses are built on skill, reputation and opportunity,” said Michael Kim, Vice President of Strategy and Business Development at Thumbtack. “By joining the Sherwin-Williams Digital Alliance Program, Thumbtack can help more pros across the country connect with homeowners and grow their businesses.”

More than 300,000 local service pros use Thumbtack to connect with new customers and turn leads into jobs. Through the Digital Alliance partnership, eligible Sherwin-Williams PRO+ customers can receive up to $400 in free and discounted leads when they join Thumbtack.*

“Every painting business needs a reliable way to find its next project. Bringing Thumbtack into the Sherwin-Williams Digital Alliance partnerships gives pros another opportunity to connect with homeowners and build a pipeline of work,” said Juliano Da Cruz, owner of Paint LAB Painting and a member of the Thumbtack Pro Advisory Board and the Sherwin-Williams Customer Advisory Board.

“The Sherwin-Williams Digital Alliance Program connects Pros with industry-leading tools and exclusive benefits designed to save time, reduce costs and help grow their businesses with confidence,” said Nicole Zudic, Director of Digital Customer Success & Partnerships at Sherwin-Williams. “Adding Thumbtack expands that value by connecting Pros with tools that can help them reach new customers, win more jobs and grow their businesses.”

Sherwin-Williams PRO+ customers can learn more about Thumbtack and access the exclusive offer through the Sherwin-Williams Digital Alliance Program.

*Terms, eligibility requirements and restrictions apply. See the offer page for complete details.

About Thumbtack

We’re Thumbtack, a technology company helping millions of people confidently care for and improve their homes. Our homeowners get personalized guidance on what to do, when to do it, and who to hire from our growing community of 300,000 local service businesses. Every day in every county of the U.S., people turn to Thumbtack to complete small fixes, routine maintenance, and major improvements. With nearly 16 million 5-star projects and counting, we empower homeowners to take control and local businesses to grow. Accomplish more with Thumbtack.

Ask Sherwin-Williams™

For 160 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,800 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Instagram, TikTok, Pinterest, Facebook and LinkedIn.