Upland Second Street Launches Text‑to‑Vote at 2026 America's Newspapers Mega‑Conference

AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-powered knowledge and content management software, today announced the official launch of Upland Second Street’s Text‑to‑Vote, a powerful new audience engagement and revenue‑driving feature. Designed for publishers, media companies, and news organizations, the Text‑to‑Vote capability enables users to boost audience participation, streamline mobile‑first voting experiences, and unlock new advertiser revenue opportunities through a frictionless SMS workflow. This launch takes place at the 2026 America’s Newspapers Mega‑Conference, March 30 - April 1 at the Austin Marriott Downtown, where Second Street serves as a Gold Sponsor.

“Text‑to‑Vote is a practical, high‑impact solution that publishers are demanding – simple to deploy, effortless to scale, and immediately revenue‑generating,” said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement at Upland Software. “At Mega‑Conference, we’re demonstrating how tools like this deepen audience relationships and create powerful new moments for advertisers to connect with consumers, delivering enhanced engagement, higher revenue, and greater operational efficiency.”

Second Street Text-to-Vote enables media companies to drive higher participation in promotions, such as “Best Of” ballots — citywide competitions where audiences vote for their favorite local businesses — while creating premium sponsorship opportunities for advertisers within high-engagement voting moments. The solution also offers simple, mobile-first workflows that scale easily across multiple markets.

During Mega‑Conference, Second Street will spotlight Text‑to‑Vote during the session “Turning ‘Best Of’ Into Big Revenue: Two Proven Growth Plays for Newspapers,” joining leaders from Osteen Publishing Group and Wick Communications. The session demonstrates how enhancements like self‑serve ecommerce ads and text‑to‑vote workflows help newspaper groups generate six‑figure revenue gains in markets of all sizes.

“Publishers know that mobile‑first engagement is no longer optional; it is essential,” said Nick Certa, Vice President of Sales and Marketing of Audience Engagement at Upland Software. “Second Street Text-to-Vote provides a quick, scalable way to activate audiences on mobile devices and deliver measurable results for advertisers. It is innovation grounded in real‑world demand, and we’re excited to showcase it to our customers.”

Mega-Conference offers a platform for thousands of industry leaders to gather and explore revenue strategy, digital transformation, and practical innovations shaping the future of news. To see Text‑to‑Vote in action, attendees can visit the Second Street Engagement Café on the conference floor to meet the onsite team and explore how engagement programs are becoming revenue engines for publishers nationwide.

Learn more about Second Street Text‑to‑Vote and schedule a demo at uplandsoftware.com/secondstreet.

About Upland Software

Upland Software (Nasdaq: UPLD) is a leader in AI-powered knowledge and content management software. Our solutions help enterprises unlock critical knowledge, automate content workflows, and drive measurable ROI—enhancing customer and employee experiences while supporting regulatory compliance. More than 1,100 enterprise customers rely on Upland to solve complex challenges and provide a trusted path for AI adoption. For more information, visit www.uplandsoftware.com.

Safe Harbor Statement

Certain statements in this press release may constitute “forward-looking statements” within the meaning of federal securities laws, including statements regarding future product development and our ongoing value to customers. These statements involve risks and uncertainties, and actual results may differ materially. For more information, please refer to Upland Software’s most recent SEC filings. We undertake no obligation to update these forward-looking statements.