Radio One and Reach Media Unite Urban Music Audiences Nationwide to Raise $1.7 Million for St. Jude Children’s Research Hospital®

MEMPHIS, Tenn.--(BUSINESS WIRE)--Radio One and Reach Media, the audio divisions of Urban One, partnered with St. Jude Children’s Research Hospital^® for the annual Urban Cares for St. Jude Kids^® broadcast held March 12 and 13. The event raised $1.7 million to support research and treatment by St. Jude of life-threatening childhood diseases.

“For nearly twenty years, Urban One has rallied listeners across the nation on behalf of St. Jude families,” said Ike Anand, President and CEO of ALSAC, the fundraising and awareness organization for St. Jude. “We are grateful to every listener, artist and celebrity who help make Urban Cares for St. Jude Kids so special. Their compassion and generosity help St. Jude give every child a chance to live their best life.”

Across Urban One’s 13 markets and Reach Media’s nationally syndicated programs, audiences heard powerful patient stories and were encouraged to become Partners in Hope by making a monthly pledge to St. Jude. Radio One’s Urban AC stations took part for the first time, joining 25 stations and 7 nationally syndicated shows nationwide. The two-day broadcast was anchored by Get Up! Mornings with Erica Campbell, The Willie Moore Jr. Show, The Rickey Smiley Morning Show, and Posted on the Corner, along with local hosts who united communities across the country behind the lifesaving mission of St. Jude.

Listeners were inspired by social posts and special appearances from well-known artists and faith leaders including Erica Campbell, Tasha Cobbs Leonard, Vashawn Mitchell, Canton Jones, Adia and Jekalyn Carr.

“Our partnership with St. Jude Children’s Research Hospital has been one of the most meaningful commitments we’ve made as a company,” said Deon Levingston, co-president, Audio Division for Urban One. “This event affords the Radio One/Reach Media team the opportunity to play a part in supporting families during some of the most difficult moments of their lives. We are proud to share the St. Jude mission with our listeners and grateful that they continue to respond each year.”

Music Gives to St. Jude Kids^® is where music lovers and artists connect their passion for music to the mission of St. Jude by hosting and participating in radiothons, spreading awareness on social media and showcasing their Music Gives shirts within their communities. Since 2008, Radio One’s partnership in the Urban Cares program has helped ensure families never receive a bill from St. Jude for treatment, travel, housing or food – so they can focus on helping their child live.

To join thousands of supporters and become a Partner in Hope, visit stjude.org/musicgives.

St. Jude Children’s Research Hospital^®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% in the United States, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.