JETRO to Host Thrice Daily Pitch Events at CES 2026 Japan Pavilion and Support Exhibiting Startups at Media Events

LAS VEGAS--(BUSINESS WIRE)--The Japan External Trade Organization (JETRO) will once again sponsor the Japan Pavilion at CES 2026 from January 6^th to 9^th in Las Vegas. This time, JETRO is bringing 31 Japanese startups to exhibit at the Japan Pavilion in CES’ startup arena Eureka Park. The Japan Pavilion will be located at the Venetian Campus Venetian Expo 1F Hall G Booth #62801.

CES 2026 Japan Pavilion E-Directory

Within the Japan Pavilion, JETRO will set up a special event stage to host thrice daily pitch events. The pitch events are divided into three major categories: Ask Me Anything, Use-Case Showcase, and Global Pitch Battle. On January 7^th, JETRO will also host “Japan CES Innovation Award® Spotlight,” to highlight the four Japan Pavilion exhibitors that received CES Innovation Awards this year – AMATELUS INC., SHOSABI inc, UNTRACKED inc, and a fourth honoree which will be revealed at CES Unveiled.

Many of the exhibitors will also be pitching their products at side events throughout CES week, including CES Unveiled, ShowStoppers, Launch.IT, and Immersed in Japan: Showcasing Founders in XR and Entertainment.

Japan Pavilion Stage Event Schedule

Day 1 (Tuesday, January 6^th)
11:30am-12:00pm – Ask Me Anything: AI
1:30-2:00pm – Global Pitch Battle: Entertainment
3:30-4:00pm – Use-Case Showcase: Deep Tech

Day 2 (Wednesday, January 7^th)
11:30am-12:00pm – Japan CES Innovation Award Spotlight: Feat. Four CES 2026 Innovation Award Recipient Companies
1:30-2:00pm – Use-Case Showcase: Longevity
3:30-4:00pm – Ask Me Anything: Space

Day 3 (Thursday, January 8^th)
11:30am-12:00pm – Ask Me Anything: Lifestyle
1:30-2:00pm – Use-Case Showcase: AI/Lifestyle
3:30-4:00pm – Ask Me Anything: Entertainment

CES 2026 Side Events
(List of companies participating in each side event)

Launch.IT
A pitch event organized by ShowStoppers, where 10 exhibiting startups will deliver quick four minute pitches to an audience of media and potential investors
Date & Time: Sunday, January 4^th @ 1:00-3:00PM
Location: Mandalay Bay Convention Center 3^rd Floor Palm A Ballroom

CES Unveiled
A media event hosted by the CTA; this year 9 Japan Pavilion startups will have booths at CES Unveiled, showcasing their innovative products
Date & Time: Sunday, January 4^th @ 4:00-7:30PM
Location: Mandalay Bay Convention Center 2^nd Floor Shoreline Exhibit Hall

Immersed in Japan : Showcasing Founders in XR and Entertainment
Pitch and networking event introducing 6 Japanese startups in the XR and Entertainment sector to highlight the intersection of AI and XR
Date & Time: Tuesday, January 6^th @ 3:30-7:00PM
Location: Smith & Wollensky-Las Vegas

ShowStoppers
A media event organized by ShowStoppers, where 10 Japan Pavilion startups will showcase and demo their products in-person to attendees
Date & Time: Tuesday, January 6^th @ 6:00-9:00PM
Location: Bellagio Hotel and Casino Grand Ballroom

For up-to-date information about the Japan Pavilion at CES 2026, please visit: https://www.jetro.go.jp/usa/topics/ces-2026.html

About JETRO

The Japan External Trade Organization (JETRO) is a Japanese government-affiliated agency that supports Japanese businesses expanding globally and international businesses entering Japan. JETRO's Startup Division has supported over 2,000 startups between 2019 and 2025, and runs more than 40 acceleration programs in a fiscal year. JETRO has organized the CES Japan Pavilion since 2019.