31 Japanese Startups to Exhibit at CES 2026 Japan Pavilion Including 4 Innovation Award Winners

LAS VEGAS--(BUSINESS WIRE)--The Japan External Trade Organization (JETRO) will host 31 Japanese startups at the Japan Pavilion at CES 2026 from January 6^th to 9^th in Las Vegas. The Consumer Technology Association (CTA)® recently designated four of the exhibiting Japan Pavilion startups CES Innovation Awards® 2026 honorees – AMATELUS INC, SHOSABI inc, UNTRACKED inc, and a final yet unnamed startup which will be revealed at CES Unveiled on January 4^th.

Since 2019, JETRO has sponsored the Japan Pavilion at CES’ startup area Eureka Park, introducing many of Japan’s most exciting startups to a global audience. This year, the Japan Pavilion will feature startups from a wide array of fields, including spatial computing (AR/VR/XR), metamaterials, AI, HealthTech, entertainment, and more.

CES 2026 Japan Pavilion Exhibitor List

The Japan Pavilion will be located at the Venetian Campus Venetian Expo 1F Hall G Booth 62801. JETRO will be hosting pitch events throughout CES at the event stage in the pavilion. JETRO will also be bringing back the popular café and lounge space, where visitors and exhibitors can meet and mingle with one another. JETRO will also be supporting the exhibiting startups at various media events during CES week, including CES Unveiled.

Future updates to come. For up-to-date information on the Japan Pavilion at CES 2026, please visit: http://www.jetro.go.jp/usa/topics/ces-2026.html

CES 2026 Innovation Award® Honorees

AMATELUS INC. – “SwipeVideo”
Category: Content / Entertainment

SwipeVideo – the world’s first patented cloud-based streaming technology – enables users to seamlessly and freely switch perspectives by swiping through footage captured from an unlimited number of cameras—all without needing to download an app. Built as a lightweight HTML5 player, SwipeVideo works on any browser and can even stream live over 4G networks. While companies around the world, from startups to corporations have struggled to profit from free-viewpoint and multi-angle video due to high costs and technical limitations, SwipeVideo overcomes these barriers with unmatched scalability and usability. SwipeVideo is already patented in 14 countries, including the U.S., and major broadcasters, event producers, and sports leagues have begun adopting SwipeVideo to offer viewers immersive, real-time control over how they experience content.

SHOSABI inc – “SHOSABI”
Category: Sports / Fitness

SHOSABI is the world’s first training tool focused on brain-body coordination, powered by a patented 3D motion sensing system coupled with proprietary AI algorithms. Unlike conventional fitness or rehabilitation devices that only target muscles or surface metrics, SHOSABI addresses the foundation of human performance: movement quality. The system captures over one million 3D data points per second to objectively assess coordination, stability, and left-right balance, then instantly generates personalized training programs. Its adaptive AI feedback engine dynamically selects the optimal modality—verbal, visual, or immersive 3D rotational guidance—ensuring cognition-optimized motor learning. Built on 10+ granted patents and over a decade of research at the University of Tokyo and Mitsubishi Chemical Group, SHOSABI defines a new category in movement science. Beyond performance, it contributes to healthy longevity by preventing musculoskeletal decline, while its data foundation unlocks new body insights and future AI-agent-driven products.

UNTRACKED inc – “StA²BLE 2.0”
Category: Accessibility / Longevity

StA²BLE 2.0 is the world’s first fall risk assessment system that quantitatively evaluates both physical and sensory functions within just one minute by applying controlled vibrations as Virtual-Light-Touch-Effect during upright standing. The system includes a force plate, a vibration device, and cloud-based software with integrated evaluation algorithms, and easy read report with several metrics regarding fall risk. It also provides targeted exercises tailored to each individual's risk profile. Designed for easy use by non-specialist staff and elderly users, it is already implemented across hospitals, care facilities, and manufacturing sites. Unlike conventional methods, StA²BLE 2.0 uniquely enables sensory function assessment and improvement, making it a groundbreaking solution for fall prevention.

** The fourth honoree will be announced at CES Unveiled on January 4^th.

About JETRO

The Japan External Trade Organization (JETRO) is a Japanese government-affiliated agency that supports Japanese businesses expanding globally and international businesses entering Japan. JETRO's Startup Division has supported over 2,000 startups between 2019 and 2025, and runs more than 40 acceleration programs in a fiscal year. JETRO has organized the CES Japan Pavilion since 2019.