Category Communications Expands Leadership Team, Welcomes Rachael D’Amore as Partner

After launching in February 2024, the agency is expanding its leadership team and partnership group to support and sustain its rapid growth

TORONTO--(BUSINESS WIRE)--Today, Category Communications, a fast-growing public relations agency, announced the promotion of Rachael D’Amore to Vice President and Partner. The appointment strengthens the agency’s leadership as it continues its mission to be Canada’s go-to PR agency for changemakers in technology, real estate, and financial services.

In her new role, Rachael will continue to support the agency’s roster of clients through senior-level strategy, drive team growth and mentorship, and business development initiatives.

Since launching in 2024, Category Communications has experienced rapid growth, securing significant new client wins, including Clutch, Xanadu, Merchant Growth, Singlekey, and Nextdoor. Since launching, the agency has expanded to a team of 11 PR and communications professionals, including recent new hires Jessica Galang (Senior Account Executive, previously a journalist at BetaKit and The Logic), Rachel Caria (Senior Account Executive), and Kirstie Bowman (Account Coordinator).

“I’m honoured to be joining the partnership group, alongside Chantel and Lauren, and excited to drive the continued growth of Category across our focus areas of technology, real estate, and financial services,” said Rachael D’Amore. “After a decade in traditional journalism, it is a privilege to work alongside some of Canada’s most innovative companies to share their stories. The future of Category is about building impact, influence, and trust — and I couldn’t be more excited for what’s next.”

“We are proud to formally welcome Rachael to the partnership group and leadership team,” said Lauren Arnold and Chantel Cassar, Co-Founders. “Over the past year, Rachael has played an integral role in Category’s growth — leading flagship client work, elevating our team through mentorship, and helping drive the strategic expansion of our operations.”

ABOUT CATEGORY COMMUNICATIONS:
Category Communications is a forward-thinking public relations agency founded by Chantel Cassar and Lauren Arnold. The firm partners with industry changemakers and founders to deliver strategic communications that drive real business impact. With expertise spanning media relations, thought leadership, social media, influencer marketing, event planning, and crisis communications, Category goes beyond traditional PR, fostering curiosity, clarity, connection, and care in every engagement. To learn more, visit www.categorycomms.com.