Gregory FCA Unveils Which Fintech Companies Are Most Visible in AI Search

As AI search grows, Gregory FCA spotlights the top 10 most mentioned fintech brands across seven sectors, from banktech to wealthtech

LAS VEGAS--(BUSINESS WIRE)--Gregory FCA, one of the nation’s largest financial communications firms, today announced at Money 20/20 in Las Vegas its inaugural Top 10 AI Visibility Leaders, which are sector-by-sector fintech rankings that highlight the companies most frequently mentioned across leading AI search engines.

“As discovery shifts from traditional search to AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Copilot, fintech brands face a new reality: If you’re invisible in AI search, you’re invisible to prospects,” said Kyle W. Kempf, Senior Vice President and Head of Fintech.

The Gregory FCA Top 10 AI Visibility Leaders rankings, powered by the Gregory Influence Engine, reveal which companies are winning attention in AI answers. The Gregory Influence Engine is the first AI search monitoring and optimization platform built for financial services.

“Marketers have a new scoreboard,” said Greg Matusky, Founder and CEO of Gregory FCA. ”AI-driven visitors are 4.4x more valuable than traditional organic visitors, and by mapping the prompts that matter and the sources that engines trust, we turn AI uncertainty into a repeatable strategy for visibility.”

Below are the top three in each category — see the full Top 10 lists for each sector and check your own AI search visibility with a free customized demo of the Gregory Influence Engine.

Banktech

1. Temenos
2. Mambu
3. Finastra

Digital Assets

1. Coinbase
2. Fireblocks
3. BitGo

Insurtech

1. Lemonade
2. Next Insurance
3. Root Insurance

Neo banks

1. Chime
2. Revolut
3. SoFi

Paytech

1. Stripe
2. Adyen
3. PayPal

Personal Finance Tech

1. Rocket Money
2. SoFi
3. Empower

Wealthtech

1. Addepar
2. Betterment
3. Wealthfront

Why Financial Services Firms Need AI Search Visibility

• 60% of U.S. adults now use AI to search for information.
• Organic traffic in finance is down 7.4% year over year.
• Zero-click behavior is rising as AI summaries answer questions without a site visit.
• At the same time, AI referrals to the top 1,000 sites surged 357% in the last year.
• Those referrals are worth more because they convert at higher rates — ChatGPT at ~15.9%, Perplexity at 10.5%, Claude at 5%, Gemini at 3% in one study — compared to Google’s 1.8%.

Influencing AI answers requires the right mix of PR and content — according to a recent Muck Rack study, nearly 90% of AI citations come from earned media.

“For more than two decades, we’ve helped fintechs increase visibility with the right stories in the right places,” said Matusky. “Today, AI search engines are the new front door. Our rankings show who’s being listed now, and our Influence Engine helps fintechs create a roadmap to more mentions in these engines.”

About the Gregory Influence Engine

The Gregory Influence Engine helps wealth managers, investment management firms, ETF issuers, fintechs, banking institutions, private equity firms, and other financial services companies get mentioned and cited more often in AI search. The platform combines Gregory FCA’s 35 years of success in financial communications with leadership in generative AI and deep data on which companies AI models recommend — and which sources influence those results.

About Gregory FCA

Gregory FCA is the nation’s 38th largest public relations firm and the 7th largest strategic financial communications firm. The agency partners with leading institutions, RIAs, fintechs, and financial brands to deliver measurable business results through communications. With 35 years of proven success, Gregory FCA combines award-winning storytelling with pioneering use of AI to help clients gain visibility and growth in a rapidly evolving communications landscape. Learn more at www.gregoryfca.com and follow us on LinkedIn.