Driscoll’s Appoints Jiunn Shih as Chief Marketing Officer

WATSONVILLE, Calif.--(BUSINESS WIRE)--Driscoll’s, the world’s leading fresh berry company, today announced the appointment of Jiunn Shih as its first Global Chief Marketing Officer (CMO), effective September 15, 2025. This strategic addition to Driscoll’s leadership underscores the company’s commitment to strengthening its global brand, delighting consumers, and driving purpose-led growth.

In this newly created role, Jiunn will build a world-class global marketing structure and expand investment in brand programs across Driscoll’s markets. He will be based in Hong Kong, relocating from Singapore.

“Driscoll’s has built its reputation on delightful flavor, quality, and strong relationships with growers, customers, consumers, and communities. With Jiunn’s leadership, we are taking the next step to ensure our brand continues to reach and resonate with consumers worldwide,” said Soren Bjorn, CEO of Driscoll’s. “His track record of building purpose-driven brands and inspiring global teams makes him an ideal leader for this new chapter.”

Born and raised across multiple continents, Jiunn brings a unique multicultural perspective, complemented by extensive experience across Europe, Asia, and the Americas. He has more than 20 years of senior leadership experience in FMCG and agribusiness, with roles at Zespri, Unilever, Syngenta, and L’Oréal. Most recently, as Chief Marketing, Innovation & Sustainability Officer at Zespri, Jiunn spearheaded the company’s brand and growth strategy, launched a pioneering sustainability innovation fund, and drove new product innovations across global markets.

“Joining Driscoll’s felt like a natural step for me,” said Jiunn Shih. “It’s a company built on care—for flavor, for growers, for customers, for consumers, and for the planet. I’m excited to help unlock even more of the brand’s potential through creativity, consistency, and consumer connection. Together, we can grow something extraordinary, berry by berry.”

The creation of the Global CMO role marks a significant milestone in Driscoll’s evolution from a category leader to a globally recognized consumer brand. Jiunn will work closely with regional Business Unit Leaders to align marketing strategies, scale global programs, and ensure Driscoll’s continues to lead the fresh produce industry in innovation, sustainability, and consumer delight.

About Driscoll’s

Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll’s develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists, and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll’s berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe, and China.