Banuba Deepens AI Integration, Enhancing Video Editing and Virtual Try-On Experiences

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a pioneer in augmented reality and computer vision, today announced a significant expansion of its proprietary artificial intelligence across its product suite. These advancements leverage the company’s nine years of deep AI research to deliver more intuitive and powerful tools for content creators and beauty shoppers.

The AI Clipping tool, which automatically combines multiple video clips and matches them to the beat of the music, has received a major upgrade. Its enhanced AI now intelligently analyzes footage to better identify and prioritize the most important and engaging moments, streamlining the video creation process. With the new addition, Video Editor SDK has improved the user experience, especially for people less knowledgeable in content creation.

For its virtual try-on platform, TINT, Banuba has supercharged its recommendation engine. The improved AI now provides users with hyper-personalized cosmetic suggestions that are a better fit for their unique skin tone, features, and style, dramatically improving the online shopping experience. This update has already been pushed for the standalone platform and will soon be released for the corresponding eCommerce plugins for Shopify and Tiendanube.

Furthermore, Banuba confirmed its industry-leading Face AR SDK will soon be updated with a new AI model for background replacement. This update promises far greater accuracy, cleanly separating the user from complex backgrounds for a more professional and seamless result in video calls and content.

“While the world is just discovering AI’s potential, we’ve been refining our proprietary technology for nearly a decade,” said Anton Liskevich, a Co-Founder/CPO at Banuba. “This long-term investment is what allows us to consistently innovate and deliver these sophisticated, user-centric features that keep us at the forefront of the AR industry.”

These updates underscore Banuba’s commitment to leveraging its advanced AI to solve real-world problems for developers, brands, and creators globally.

About Banuba:

Banuba is an augmented reality company with over 9 years on the market, pioneering artificial intelligence, face tracking, virtual try-on, and virtual background technologies. Banuba provides software development kits (SDKs) for augmented reality and video editing, as well as ready-to-integrate solutions for virtual try-on on face, hair and hand.