Trilliad Appoints Sarah Strassheim as Chief Financial Officer

ANNAPOLIS, Md.--(BUSINESS WIRE)--Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief Financial Officer. A seasoned finance executive with 20+ years of experience, Sarah brings deep expertise in financial management, strategic planning, and operational excellence to her new role.

Sarah joins Trilliad from Merkle, where she served as Global CFO, overseeing financial operations across regions and helping drive sustained, profitable growth. Prior to her time at Merkle, she held senior finance roles in the commodities sector and spent over a decade at Accenture, where she built a reputation as a trusted leader in scaling global financial processes and supporting complex business transformations.

In her role at Trilliad, Sarah will lead all aspects of the company’s financial strategy and operations, including planning, budgeting, forecasting, reporting, and risk management. She will play a critical role in advancing Trilliad’s growth agenda, bringing financial discipline, operational rigor, and strategic insight to help the company scale with confidence.

“Sarah is a world-class finance leader with a strong track record of delivering results in fast-paced, dynamic environments,” said Craig Dempster, CEO of Trilliad. “Her ability to pair financial acumen with strategic thinking makes her the ideal partner as we navigate our next phase of growth. We’re thrilled to have her on the Trilliad executive team.”

Sarah’s appointment marks the second executive hire Trilliad has made this year, reinforcing the company’s commitment to growth and its focus on attracting the industry's top talent. These leadership investments reflect Trilliad’s long-term strategy to expand capabilities, strengthen operations, and deliver exceptional value for clients and employees.

About TRILLIAD

Trilliad (www.trilliad.com), a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

Visit www.trilliad.com for more information.