January Digital Becomes A TikTok Badged Agency Partner

TikTok Marketing Partners Program Recognizes January Digital’s Proven Success in Delivering High-Impact, Full-Funnel TikTok Campaigns for Leading Brands

NEW YORK--(BUSINESS WIRE)--January Digital, the Marketing Leadership Company, has officially been recognized as a badged TikTok Agency Partner, joining a select group of agencies that have demonstrated outstanding expertise in leveraging TikTok’s platform to drive exceptional results for brands.

January Digital was selected based on the agency’s track record of driving measurable growth for brands by integrating platform-native creative, strategic media planning, and continuous testing. The badge reflects not just executional excellence, but a proven ability to drive sustained growth on the platform.

“Becoming a TikTok Badged Agency Partner is an enormous accomplishment for January Digital,” said Vic Drabicky, Founder and CEO of January Digital. “It’s a testament not only to the incredible strategic, creative, and executional work our team has done hand-in-hand with the TikTok team, but also to the important role TikTok plays in any modern marketing mix. TikTok is routinely one of the most influential and incremental media channels we run, and is something we see as a critical part of any high growth brand.”

This Badged Agency Partner recognition comes after January Digital drove record-breaking results on TikTok for brands including the lifestyle and jewelry leader Kendra Scott. The January Digital team utilized extensive TikTok expertise and training to partner with Kendra Scott in elevating the brand’s TikTok strategy and influencer focus. These efforts resulted in a 175% increase in Return on Ad Spend and increased performance across the entire consumer journey.

As a Badged Agency Partner, January Digital will work closely with TikTok to move faster, test more effectively, and give clients an edge in one of the most competitive digital environments.

"At TikTok, we are always looking for ways to make it easier for brands and advertisers to develop engaging content and impactful campaigns that resonate with TikTok communities." says Melissa Yang, Global Head of Marketing Partnerships and Industry Education, TikTok. "We are excited to lean into the media and creative service model with agencies to provide brands with innovative solutions that continue to level up their TikTok campaigns.”

With the launch of January Growth - a specialized division built to fuel fast-growing ecommerce brands - and the appointment as Media Agency of Record for leading haircare brand amika, January Digital has already made bold moves in 2025. Earning TikTok Badged Agency Partner status is yet another milestone in what’s proving to be a standout year.

Being a TikTok Agency Partner strengthens the agency’s ability to deliver comprehensive, end-to-end solutions, from precision targeting to strategic campaign execution, ensuring consistent, high-impact results that can be scaled across campaigns.

Learn about January Digital’s TikTok marketing expertise and offerings at https://januarydigital.com/tiktok/

About January Digital

January Digital, the Marketing Leadership Company, solves business challenges through strategic consulting, media excellence, and actionable analytics. The company comprises January Digital, a media agency handling full-funnel media planning, execution, and optimization, January Consulting, offering strategic leadership to build successful client businesses, and now January Growth, offering performance media strategy and planning for high-growth brands. All work is supported by data and actionable insights, ensuring clients—including Steve Madden, Kendra Scott, Sakara, and Interstate Batteries—achieve maximum success. For more information, visit januarydigital.com.