Mobvista Announces Strong Q1 2025 Results: AI-Powered Ad Engine Fuels Mintegral's Growth

SINGAPORE--(BUSINESS WIRE)--Mobvista (HKEX:01860) today announced its unaudited financial results for the three months ended March 31, 2025. The Group reported strong top-line and bottom-line growth, supported by the continued success of its programmatic interactive advertising platform, Mintegral, and the improved momentum of its AI-powered smart bidding engine.

Key Highlights

• Revenue reached USD 439.6 million, representing a year-on-year growth of 45.8%.
• Gross Profit recorded at USD 96 million, increasing 55.4% YoY.
• Adjusted EBITDA reached USD 41.7 million, up 35.9% YoY.
• Mintegral Revenue totaled USD 420.8 million, up 48.4% YoY.
• Revenue contribution from smart bidding products exceeded 80% of Mintegral’s total revenue.

Mobvista’s investment in AI and machine learning technologies continues to yield meaningful results. Since 2023, the Group has significantly scaled its AI-based smart bidding solutions (including Target ROAS and Target CPE). These have become a critical engine driving revenue and profit growth across its advertising business.

In Q1 2025, Mintegral continued to expand its multi-vertical strategy. Revenue from gaming advertisers rose to USD 305.7 million, representing a YoY increase of 50.7%, largely driven by strong monetization from mid-to-hardcore games that focus on IAP (in-app purchase) models. Meanwhile, the platform’s non-gaming segment also saw meaningful gains, with revenue climbing to USD 115.1 million, up 42.5% YoY, signaling robust growth beyond gaming.

About Mobvista

Mobvista is a leading mobile technology company providing a complete suite of advertising and analytics tools for app developers and marketers seeking global growth. With our range of tailored solutions, such as user acquisition, monetization, analytics, creative automation, and cross-channel media buying, Mobvista enables developers to maximize their potential.