Racepoint Hires New Heads of Creative and Strategy to Bolster Offering

BOSTON--(BUSINESS WIRE)--Today, earned-first marketing agency Racepoint Global announced two key leadership positions: Erin Hauswirth, SVP, Head of Creative, and Jimmy Doucette, SVP, Head of Strategy and Health.

The bold new hires signal CEO Bill Davies’ ambitions for the fiercely independent shop: “Today, every company is a tech company. And every brand is an entertainment brand. To stay competitive, clients need to pull customers in and earn their attention. Earn it, not buy it. So, I thought it was prudent to bring folks onboard that know how to come up with big, breakthrough strategies and ideas that turn people’s heads,” said Bill Davies, CEO of Racepoint Global. “Erin and Jimmy have spent their careers on the world’s most beloved brands and know how to make work that makes headlines. With them joining, we’ll help clients steal share of attention and share of market.”

Erin Hauswirth has over fifteen years’ experience leading innovative campaigns, experiential activations, and stunts for tech and entertainment brands, including: Amazon Prime Video, Yelp, HBO, GE, Spotify, and Netflix. Throughout her career, she’s specialized in making ads that don’t feel like ads at all, such as a code-your-own adventure film or fictional 3D print shop. With an eye for disruption, her work has been celebrated in places such as the Tribeca Film Festival, the One Show, the Webby's, and the Clio Awards.

Jimmy Doucette is an incisive strategist and healthcare leader that has a knack for making the complex compelling. With over fifteen years’ experience, he’s worked on experiential strategy for brands like Guinness, Samsung and Under Armour — helping to design unforgettable experiences (CX) across every customer touchpoint. And he brings deep expertise from across the healthcare space — neurology, oncology, immunology, and infectious diseases — collaborating with industry leaders such as Pfizer, Biogen, and GSK to turn dense information into incredible stories.

With a strategy offering focused on human-centered design, and a desire to build campaigns that make customers stop in their scrolls, it’ll be exciting to see what the future holds for this boutique shop.

About Racepoint Global

The communications landscape is in constant flux, rife with challenges — and opportunities—for brands. Racepoint is an earned-first independent marketing agency that makes people take notice. The tech-forward boutique creates unforgettable narratives that grab attention and steal customers from the competition. Founded by Larry Weber, Racepoint’s work has driven business impact for blue-chip brands for over twenty years.