GoFundMe Launches Profiles: A New Approach to Sharing and Supporting Causes

SAN DIEGO--(BUSINESS WIRE)--GoFundMe is launching GoFundMe Profiles, a new tool designed to empower people everywhere to champion the causes and nonprofits that they support. This new tool serves as a customizable space for individuals to express their values, display a snapshot of the impact they have had through sharing and fundraising, and inspire others to help. Little Miss Flint, Patriotic Kenny, Good News Movement, and other well-known influencers with a collective 10 million+ followers launched their own GoFundMe Profiles today, calling on their followers to join them in giving forward to people and causes they care about.

“There’s currently no digital space where people can showcase their altruism and invite others to join in,” said GoFundMe CEO Tim Cadogan. “GoFundMe Profiles fills this gap, providing a simple yet powerful new way for individuals to share the causes they care about and build support for the fundraisers that matter most to them. By expressing their online giving identity through GoFundMe Profiles, they will make it easier for people in their networks to connect, support, and contribute to meaningful causes."

According to GoFundMe’s recent Social State of Giving report, half of Gen Z is sharing causes or fundraisers at least once a week, followed by Millennials and Gen X who are sharing monthly. With Profiles – which are complete with each user’s name, bio, photo, the causes they support, and, vitally, a real-time tracker of their impact through sharing and fundraising – individuals will now be able to show their support through more than just a donation. This feature empowers users to raise awareness through sharing, enabling them to drive meaningful change by engaging people in their networks, even if they can’t give directly.

Social State of Giving research also found that the top motivator for sharing causes online is individuals wanting to be part of the greater solution. Profiles empower everyone to contribute to meaningful change by transforming support into an engaging experience that’s personalized to them. With new tools like enhanced sharing features across Meta platforms, GoFundMe is making it easier than ever for people to give, share, and amplify their impact. For more information, visit gofundme.com.

About GoFundMe

GoFundMe is a community-powered fundraising platform dedicated to helping people help each other. Founded in 2010, GoFundMe combines storytelling and fundraising to make it easy for people to ask for help, connect with supporters, and reach their goals. GoFundMe empowers individuals to make a meaningful difference for the causes and communities that matter most to them. Together with its nonprofit fundraising software business, Classy from GoFundMe, GoFundMe has enabled more than $30 billion of help since 2010 for communities across the globe.