Matter Elevates Crisis Communications Response Capabilities with Appointment of Julianna Sheridan as VP

Agency’s crisis communication team brings decades of experience in proactively and reactively supporting clients through critical events

BOSTON--(BUSINESS WIRE)--Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is excited to announce the continued growth of its dedicated crisis communications and reputation management unit, led by Julianna Sheridan, VP, Matter Precision and crisis communications. Since stepping into her role earlier this year, Sheridan has spearheaded Matter's crisis and reputation management efforts.

Throughout its history, Matter has remained committed to guiding clients through critical events. This marks the first time the agency has formalized a crisis communications unit, reflecting its continued dedication to safeguarding client reputations.

The crisis team brings together decades of expertise in delivering comprehensive planning, including drills, workshops and protocol development. In addition, the team has supported numerous real-time crisis responses through strategic counsel, content creation, media monitoring and media relations.

“In the last year alone, Matter’s crisis team has successfully guided clients through diverse challenges, such as active shooter situations, deepfake technology misuse, legal disputes, federal investigations, and cyber breaches,” said Mandy Mladenoff, president, Matter. “Under Julianna’s leadership, Matter will continue to support our clients through the unexpected and help them navigate the complex, high-stakes moments that shape reputations.”

Sheridan, alongside crisis co-lead and account director Kat Aronofsky, has also been instrumental in training Matter’s internal teams, ensuring every staff member is prepared to support client crises seamlessly.

Sheridan brings nearly 10 years of experience leading strategic communications programs for clients in B2B technology, manufacturing, consumer goods and professional services sectors under Matter’s Precision group.

To learn more about Matter’s crisis communications, reputation management and strategic communications offerings, click here.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.