-

Shohei Ohtani Becomes New Beats Brand Ambassador

CULVER CITY, Calif.--(BUSINESS WIRE)--Beats by Dr. Dre (Beats) announced today that it has appointed Major League Baseball and Los Angeles Dodgers superstar Shohei Ohtani as an official brand ambassador. With the appointment, Ohtani is set to appear in Beats marketing campaigns that spotlight the brand’s dynamic product lineup.

“As a Beats ambassador, I am truly honored to work with such incredible athletes such as Lebron James and Lionel Messi,” said Shohei Ohtani. “I am excited at the new opportunities this partnership will bring.”

About Beats

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

More News From Beats by Dr. Dre

Beats Introduces 'Beats Cables' to Its Dynamic Product Portfolio

CULVER CITY, Calif.--(BUSINESS WIRE)--Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colors. Beats Cables are available to order starting today at apple.com in four electric colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $18.99 (US) for a single cable and $34.99 (US) for a pack of two.1 Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying.2 The cables are available in tw...

Beats introduces Powerbeats Pro 2 and brings Heart Rate Monitoring for workouts to its bestselling fitness earphones1

CULVER CITY, Calif.--(BUSINESS WIRE)--Beats today announces Powerbeats Pro 2, its most advanced product ever, built for ultimate athletic performance with powerful, immersive sound and Heart Rate Monitoring for workouts.2 Boasting a redesigned earhook and significant upgrades to sound, battery life, and call performance, Powerbeats Pro 2 also welcomes the addition of Active Noise Cancellation (ANC), Transparency mode, Adaptive EQ, and wireless charging.3 Powerbeats Pro 2 is available to order s...

Beats introduces new line of cases with MagSafe and Camera Control support for the iPhone 16 lineup

CULVER CITY, Calif.--(BUSINESS WIRE)--Beats today announced a new line of iPhone cases with support for MagSafe and Camera Control. Lined with soft microfiber material and bold interior accent colors, the Beats case for the iPhone 16 lineup is available to order starting today in four sophisticated colors, Midnight Black, Summit Stone, Riptide Blue and Sunset Purple, for $49 (U.S.) from apple.com. “We’re delighted to introduce the first iPhone case designed by Beats,” said Oliver Schusser, Appl...
Back to Newsroom