-

Introducing LTK DM: Creator Commerce Platform LTK Unveils New, Free Tool to Maximize Creator Earnings

  • Easy to use, automatic direct message tool creates streamlined experience - go from inspiration on Instagram to shopping creators’ style on LTK faster than ever.
  • LTK Creators can earn up to 60% more with LTK DM.
  • LTK DM joins a long list of free, built-in features empowering LTK Creators to earn more.
original Introducing LTK DM: Creator Commerce Platform LTK Unveils New, Free Tool to Maximize Creator Earnings (Photo: LTK)

Introducing LTK DM: Creator Commerce Platform LTK Unveils New, Free Tool to Maximize Creator Earnings (Photo: LTK)

DALLAS--(BUSINESS WIRE)--LTK, the platform that powers Creator Commerce™, is launching LTK DM, a new free feature for LTK Creators to instantly share the shopping details of their Instagram posts directly with their community. Just by commenting “Shop” on an LTK Creator’s Instagram post, LTK DM will immediately send shoppers an automated direct message with a direct link to that creator’s LTK featuring the product recommendations in the post.

Available this week, LTK DM is the latest addition to an extensive suite of built-in tools that LTK provides to creators for free to maximize their earnings and better engage their community. LTK DM helps creators convert their Instagram comments into earnings and enables shoppers to more effortlessly go from finding inspiration on their favorite creator’s social media content to shopping their LTK, which can help LTK Creators earn up to 60% more.

LTK DM is built directly into the posting flow on the LTK Creator app, making it simple for creators to add to their Instagram posts and eliminating the need for creators to purchase a separate automated DM tool or service. LTK DM saves creators the time of individually sharing links and helping their followers immediately shop the looks and recommendations they love.

LTK’s mission has always been to make creators as economically successful as possible, and as the social media landscape has evolved over the past 13 years, LTK has a history of developing technology to best help creators navigate these changes and effectively reach shoppers. LTK DM is the newest free service LTK is offering to help creators reach and convert their shopping community - including LTK’s sales retargeting tools, integrated product reviews, Shopper Alerts for price drops & back in stock and Shopper favorites lists with notifications of updates.

“LTK has been a pioneer and an innovator in helping creators offer the most convenient shopping experience through social media platforms. And, more importantly, LTK has done it in a way that helps creators build their own community and destination,” said Kit Ulrich, General Manager of LTK's Creator Shopping Platform. “From LTK’s original newsletter emails when shoppers liked a creator’s Instagram post to the pivot to screenshot technology that instantly sent a push notification with all of the shoppable links in the LTK app to now LTK DM, LTK is committed to being the best platform for creators to reliably monetize their entire digital audience.”

LTK DM is available globally and is the latest in a series of updates from LTK to enhance the shopping experience for creators and shoppers. For more information, please visit: www.shopltk.com.

About LTK
As the inventor of Creator Commerce, LTK is the trusted and effective platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. Premium lifestyle creators in 150+ countries drive more than $4.1 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And, more than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.

For the latest updates from LTK, follow Shop.LTK on TikTok and Instagram, and LTK on LinkedIn.

Contacts

press@rewardstyle.com

Industry:

LTK

Release Versions
English

Contacts

press@rewardstyle.com

Social Media Profiles
@LTK.HQ
LTK Brand Central
@Shop.LTK
LTK
More News From LTK

LTK and Northwestern University Retail Analytics Council Release Annual CMO Creator Marketing Study: Creators are #1 Increased Investment in 2026

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University’s Retail Analytics Council. The study reveals how CMOs are prioritizing creator-led strategies in 2026, underscoring the channel’s growing role in shaping brand trust, awareness, and commerce. Creators Take Top Spot for Increased Marketing Investment For 2026, creators lead the list of marketing c...

LTK Announces 2025 LTK Award Winners at Annual Creator Conference

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, announced the annual LTK Award winners at LTK Con 2025, the company’s 13th annual creator conference. The awards spotlight the creators shaping culture and commerce by building loyal communities on LTK and the brands redefining creator partnerships through strategic collaborations. This year’s creator winners exemplify the power of authentic storytelling, creativity, and trust to inspire millions. The LTK Awa...

LTK Introduces Brand Profiles to Unlock Direct Consumer Engagement in the LTK app; Offers Brands Free Access to LTK Brand Platform

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today announced two major updates for brands: the launch of Brand Profiles in the LTK consumer app and, for the first time, free access to LTK’s brand platform. Together, these updates transform how brands connect with consumers and scale their creator partnerships on LTK. With Brand Profiles, any brand can now establish their own presence in the LTK app, curating creator content that features their brand to...
Back to Newsroom