Gran Centenario Honors Founder and Tequila Legend Lázaro Gallardo with U.S. Launch of Gran Centenario Gallardo

Mexico's #1 tequila commemorates the first-ever Tequila Master Distiller and one of tequila's founding fathers with this limited release, small-batch tequila

JERSEY CITY, N.J.--(BUSINESS WIRE)--Today, Gran Centenario® Tequila, Mexico’s #1 tequila¹, is proud to announce the U.S. launch of its limited-quantity, small batch tequila: Gran Centenario® Gallardo®. The exceptional spirit honors its visionary founder, the first-ever Tequila Master Distiller and one of the founding fathers of tequila, Don Lázaro Gallardo, releasing just in time for Father’s Day.

Gran Centenario Gallardo is a collector's dream. This unparalleled tequila pays homage to its land and its founder, Don Lázaro Gallardo, through an exceptionally smooth profile crafted by the meticulous selection and blending of the finest reserves. The new release highlights the perfection of the art of tequila-making and the family tradition, a legacy passed down through generations.

Gran Centenario Gallardo is a unique tequila aged in American and French oak barrels, and finished in Bordeaux wine barrels, resulting in unparalleled quality. Now available in the U.S., Gran Centenario Gallardo is crafted in limited quantities, with only 679 bottles available nationwide. Each bottle is a testament to Don Lázaro Gallardo’s unwavering commitment to excellence.

Don Lázaro Gallardo, a pioneer in the art of tequila-making, revolutionized the industry with his groundbreaking techniques when Gran Centenario was founded in 1857. Gran Centenario Gallardo embodies his legacy, combining tradition with innovation, and honors Mexico’s national spirit from the first-ever Master Distiller. His crowning achievement was the invention of the proprietary process known as Selección Suave™. This meticulous method involves blending newly rested tequilas with the smoothest aged reserves to create a product of unparalleled quality and taste across all Gran Centenario expressions.

“Don Lázaro Gallardo built a legacy through his revolutionary techniques. His work inspired me to become a Master Distiller, and Gran Centenario Gallardo is the perfect embodiment of his skill and dedication to the industry,” said Alex Coronado, Head of Production and Master Distiller at Gran Centenario Tequila. “You can taste the tradition in the tequila. The handcrafted, small batch process makes Gran Centenario Gallardo unique and a rare item for any tequila collector. With the magnificent aroma of rich caramel, toasted oak, and hints of vanilla and notes of dark chocolate and roasted agave, this tequila honors Don Lázaro Gallardo’s legacy with a liquid that’s equally rich and layered.”

Gran Centenario Gallardo features:

• Color: A dark amber hue, adorned with shimmering golden nuances.
• Aroma: Features prominent notes of vanilla and oak.
• Flavor: Evokes hints of banana with a sweet and slightly creamy note, adding complexity with figs and a hint of earthiness, along with the refreshing crispness of apple, the nutty undertones, and the vibrant sweetness of red fruits.
• Finish: Long and smooth finish.

The limited release Gran Centenario Gallardo is available for purchase on ReserveBar.com for a suggested retail price of $600 USD (750mL / 80 proof). Gran Centenario Gallardo is best enjoyed neat or as the centerpiece within exceptional tequila cocktails. The unparalleled smoothness, family legacy, and quality in the process distinguish each drop of Gran Centenario Gallardo tequila, born to toast in the name of those who transcend.

For more product images, see HERE. For more information about Gran Centenario Tequila, please visit www.grancentenario.com or follow us on Instagram and Facebook at @grancentenariotequila.

ABOUT GRAN CENTENARIO

Gran Centenario Tequila has been carrying Mexican traditions and heritage for centuries. Founded in 1857 by Lazaro Gallardo, the first Tequila Master Distiller in history, Gran Centenario is a family-owned tequila crafted in the highlands of Jalisco, Mexico at Ex Hacienda Los Camichines. The exceptional quality and taste of Gran Centenario Tequilas make them perfectly neat, on the rocks or in any classic or modern tequila cocktail for all the moments in life that call for celebration. The #1 tequila in its home country of Mexico, Gran Centenario has received awards at prestigious industry competitions including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards. The brand was also named 2019, 2021 and 2022 "Hot Prospect" by Impact, the leading source for exclusive data on the alcoholic beverage industry in the United States.

Gran Centenario® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Becle, S.A.B. de C.V. ©2024 Proximo, Jersey City, NJ. Please enjoy responsibly.

^[1]	Based on volume, Total Mexico Tequila Nielsen+ISCAM ending on 12/31/2023