Erin Hutchinson Joins Trilliad as Chief Marketing Officer to Spearhead Accelerated Growth

ANNAPOLIS, Md.--(BUSINESS WIRE)--Trilliad, the pioneering company focused on becoming the market-leading Growth Services Provider, proudly announces the appointment of Erin Hutchinson as their Chief Marketing Officer. Hutchinson brings over two decades of industry expertise, having worked alongside Trilliad leaders Craig Dempster and David Williams at Merkle, where she played an instrumental role in propelling the company's growth from a $3 million business to a formidable $2 billion enterprise.

In her new role, Hutchinson will leverage her extensive experience to lead Trilliad's marketing strategy as they accelerate growth and solidify their position as the go-to provider of comprehensive solutions and capabilities across sales, marketing, and customer success to drive growth and performance.

"We are thrilled to welcome Erin to Trilliad," said Craig Dempster, CEO of Trilliad. "Her track record of driving exponential growth and her deep understanding of tech-enabled services, along with her commitment to culture and building high performing teams make her the perfect fit to lead our marketing efforts as we continue to innovate and expand our offerings."

With a proven ability to develop and execute strategic marketing initiatives, Hutchinson is poised to elevate Trilliad's brand presence in the market and drive engagement for clients and prospects. Her collaborative leadership style and passion for driving results align with Trilliad's commitment to delivering unparalleled value to their customers.

"I am excited to join Trilliad at such a pivotal moment in their journey," said Erin Hutchinson. "The opportunity to work alongside Craig and David to shape the future of the industry is truly inspiring. I look forward to leveraging our combined expertise to drive meaningful growth and deliver exceptional value to our clients."

Hutchinson's appointment marks a key moment for Trilliad, a company with immediate and ambitious plans for rapid growth. As Trilliad focuses on expansion and broadening their services and capabilities, an aggressive mergers and acquisitions approach, along with organic growth, drives their trajectory. With Hutchinson joining the leadership team, Trilliad is poised to achieve new heights of success and establish themselves as the undisputed leader in the Growth Services Provider space.

About Trilliad: Trilliad (www.trilliad.com) is focused on becoming the market-leading Growth Services Provider (GSP), solving challenges and driving results for sales and marketing leaders. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales & marketing strategy, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of sales, marketing, and customer success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value. Visit www.trilliad.com for more information.