Greenough Appoints Nikki Festa O’Brien as President

Agency Veteran Adds Industry, Creative and Management Experience to Leading Brand Marketing and PR Firm

BOSTON--(BUSINESS WIRE)--Greenough, a brand marketing and PR agency, today announced that Nikki Festa O’Brien joined the company as President. She brings 20 years of agency management experience to support Greenough’s growing portfolio of global clients in life sciences, healthcare, technology, and business services. In this new role, she will focus on driving creativity, deepening innovative offerings and expanding the agency’s digital marketing and strategic communications teams to support clients’ integrated campaigns.

“As our agency has evolved over the years, we’ve developed into a full-service agency that is firmly grounded in brand storytelling and PR,” said Phil Greenough, Greenough CEO. “With her expertise in helping leading global brands scale and achieve financial success, Nikki’s deep experience in innovative brand marketing and PR makes her the ideal candidate to lead our team.”

“Greenough has made its mark over more than 20 years as an agency that attracts and retains creative talent, demonstrates expertise in the most complex and challenging markets, and builds relationships with clients,” said Festa O’Brien. “At this point in my career, Greenough offers a platform that meshes perfectly with both my market and management experiences so that we can grow on all the important dimensions – people development, creative programming, and client satisfaction. We’re going to embrace what matters most and have fun doing it!”

Festa O’Brien was previously executive vice president at PAN Communications, where for 11 years she held senior positions, driving award-winning outcomes for leading brands in healthcare, life sciences and technology. She was a leader in developing the agency’s integrated marketing, content, and creative offerings, as well as its global expansion.

Recognized as one of the “Top Women in PR” by PR News and Bulldog Reporter’s “PR Stars Under 40” in 2019, Festa O’Brien is a frequent guest lecturer on integrated marketing and PR at Boston University, Syracuse University and Elon University.

“We’ve built a strong culture by attracting, developing and retaining a wide range of talented professionals. We’re intentional in our hiring from our cadre of former journalists and integrated marketing experts to senior leaders with extensive experience marketing new biotech therapies. Nikki’s energy and expertise fit this team and culture perfectly, and we’re excited for what’s next,” added Greenough.

About Greenough

Greenough, a brand marketing and PR agency, helps companies raise awareness, build affinity, and inspire action. Greenough’s award-winning approach has helped life sciences, healthcare, technology, and business services companies achieve their marketing and business goals by driving results in the moments that matter. For more than 20 years, Greenough has measured client satisfaction and performance, yielding a 100 percent recommendation year after year for its clients. To learn more about our services, visit www.greenoughagency.com and follow us on LinkedIn and Instagram.