Fi Releases its GPS-integrated ‘AirTag for Dogs’ — Introducing the Fi Series 3

Designed to be the Smallest Device ever Built For Dogs, the Series 3

Fits Every Breed and Tracks Activity and Sleep to Monitor Their Health

NEW YORK--(BUSINESS WIRE)--Fi, the smart dog technology company, today announced the release of its newest smart collar, the Fi Series 3. Series 3 is now the most compact and advanced smart collar ever built for the $110B pet market.

The Fi Series 3 is the smartest tech ever built for your dog.

• Smallest smart device ever designed for dogs (0.4 in.)
• Stronger - Stainless steel structure to withstand over 400lbs of pull force.
• More styles - Scribble design inside or outside of the band, and 100s of Fi Makers models available.
• More waterproof - IP68 and IP66K rated. The highest ever achieved in the category.
• Better signal - New antennas to keep your dog safe everywhere.
• All of your favorite Fi features will still be available - up to three months battery charge, activity & sleep tracking, Fi’s Strain Score, and social network.

"Every year, millions of dogs are separated from their owners in the U.S., Fi has now reunited tens of thousands of dogs with their families," said Jonathan Bensamoun, Fi founder and CEO. "With the Series 3 reaching a level of miniaturization making it available to all breeds, we’re proud to provide safety and peace of mind to millions of more families across the country."

“The Series 3 is more than just the best product in a very large market, it represents an important inflection point for technology in the pet industry as a whole," said Jonathan Bensamoun. “Just as ten years ago smart watches were the exception, and now they’re everywhere, smart collars are quickly becoming the preferred choice among America’s 56 million households that own a dog.”

Fi also recently introduced a series of highly advanced features designed to track activity and monitor sleep in service of its mission to keep dogs safe and healthy. With terabytes of data on different breeds and ages, they’re bringing the health of dogs into the light in new and exciting ways.

Headquartered in New York, Fi is now a 80-person company three years after launch. It has raised $40 million from leading investors including Lerer Hippeau, RRE Ventures, and Gokul Rajaram. This year Fi will pass $100M in revenue while serving hundreds of thousands of dogs and their families across all 50 states.

Visit TryFi.com to learn more about Fi and its newly released Series 3 smart collar.

About Fi
Founded by Jonathan Bensamoun (Square) and Loren Kirkby (Dropcam, Google/Nest) in 2017, Fi builds cutting-edge technology to elevate the relationship between dog parents and their dogs. Since launching the first GPS-enabled tracking collar in 2019, Fi has empowered millions of dog parents with insights about their dogs’ whereabouts and behavior. Allowing dog owners to locate their dogs from anywhere in the world, Fi has saved thousands of dogs' lives by providing real-time escape notifications and accurate GPS tracking to dog parents. The Fi smart collar also enables parents to monitor the health of their dogs and compare their activity to other dogs on the Fi network. With Fi, dog parents make sure their best friends live their best lives. For more information, visit https://tryfi.com.