Razorfish Unveils New Web3 Offerings, Ushering in the Future of Brand Experiences

The three offerings position agency to help brands unlock the growth potential of emerging technologies

NEW YORK--()--Razorfish, a global leader in marketing transformation, today unveiled three, experience-driven offerings designed to translate marketing landscape disruption into new opportunities for brands to connect with customers in emerging Web3 spaces.

Against a backdrop of consumer shifts toward integrated digital and physical realities and a year of high-profile Web3 client activations for Razorfish, the new offerings represent the latest expansion of the agency’s Web3 capability.

“Recent innovation in commerce, gaming, and social media have catalyzed a cultural shift, where people’s digital lives are more immersive than ever, and experience is everything,” said Cristina Lawrence, EVP, Consumer & Content Experience. “That’s where Razorfish comes in. We harness the power of storytelling and our expertise in emerging technology to create the integrated experiences that consumers want and expect from brands.”

The newly announced Web3 offerings include:

  • Razorfish Reef: A dedicated Web3 production studio that delivers radically relevant content-at-scale, inclusive of immersive consumer experiences, virtual influencer marketing, AI & machine learning, metaverse marketplace commerce, and more.
  • Razorfish Wave: Methodology that blends human- and machine-based community building and management across Web2/Web3 experiences, powering the continuous, 24/7 moderation required by platforms where always-on user behavior is standard.
  • Razorfish Drop: An agile, portable, and turnkey solution that enables brands to develop and productize real-time virtual goods and direct-to-avatar commerce streams with contextual relevance and scale.

By tapping into the recently announced Publicis Media Content & Innovation (PMCI) ecosystem, the Web3 experiences powered by Razorfish are further enhanced by Publicis Groupe’s collective breadth and depth of media and partnership expertise.

“Since 1995, Razorfish has been in the business of reimagining how brands connect with customers,” said Josh Campo, President, Razorfish. “Web3 is the new frontier of digital and represents an unprecedented opportunity for brands in the massive, expanding, and untapped growth potential that these new offerings will unlock for our clients’ businesses.”

Research by Razorfish and VICE Media Group highlights the opportunity for brands in the emerging technology space, particularly when reinforced by authentic brand purpose.

About Razorfish

Razorfish is a global leader in marketing transformation. We help brands and businesses grow by creating unforgettable experiences that connect and enrich people’s lives. A digital pioneer since the dawn of the internet, we’re back to write a new chapter. Everything we make starts with people. Our 1,400 strategy, data, creative and technology experts combine digital innovation, data and cultural insights to help us understand what people want at every part of the journey. Through capabilities in products & platforms; physical & digital; and campaigns & content, we turn ideas into experiences that make a difference for our clients, their customers, and the world we all live in.

Learn more at razorfish.com. Twitter: @wearerazorfish | LinkedIn | Instagram | Facebook. Razorfish is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], a global leader in communication.


Adam Gale, ​​adam.gale@publicisna.com

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Adam Gale, ​​adam.gale@publicisna.com