In his new role, McLaren will be focused on overseeing the delivery of data-driven, fully integrated, end-to-end digital solutions to Bounteous’ blue chip client roster, which includes Fortune 500 brands such as Caesars Entertainment, Coca-Cola, Domino's, and Mars Wrigley.
McLaren will help drive customer growth across all Bounteous industry verticals, helping organizations to fully realize the benefits of co-innovative partnerships and Bounteous global delivery capabilities in order to achieve their business objectives. McLaren is also charged with identifying and driving new strategic capabilities, building centers of excellence, and serving as a strategic partner to client leaders.
“We are delighted to welcome Michael to our rapidly growing team,” said Bounteous CEO Keith Schwartz. “Michael brings exceptional expertise across industries in devising digital strategies to drive growth. This will benefit our clients and Bounteous alike. I am excited to have his experience and leadership and look forward to his partnership in accelerating innovation for our clients and fueling their customer experience success.”
McLaren added, “Bounteous has tremendous momentum and extraordinary growth potential and has set itself apart as the go-to partner for today’s most innovative brands seeking to compete and win in their categories. I am excited to join their talented leadership team and I am looking forward to applying Bounteous’ unique Co-Innovation model to help our clients accelerate their digital transformation journey and to identify exciting new areas of market growth for clients.”
Most recently, McLaren served as CEO of Merkle B2B, where he led the global advancement of the company’s B2B practice. Previously, he held several key executive roles at McCann Worldgroup, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.
The news follows several recent milestones for Bounteous, including key new appointments to its board of directors and recognition in the 2022 Gartner® Market Guide for Global Digital Marketing Agencies. Bounteous has grown six-fold over the last five years. In 2021, Bounteous announced a move into global expansion as well as a partnership with New Mountain Capital, a leading growth-oriented investment firm with over $37 billion in assets under management. The company continues to make strategic investments in talent, expanding service offerings, and capitalizing on Co-Innovation as a catalyst to drive digital transformation initiatives for clients.
Founded in 2003 in Chicago, Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences and drives superior client outcomes. For more information, please visit www.bounteous.com. For more information about co-innovation, download the Co-Innovation Manifesto at co-innovation.com.