Introducing AMP43, An Investor-Targeted Automation-Focused & Machine Learning Service

Toronto-made curated digital service helps IPO-Ready Brands and New Stocks Grow their Shareholder Base

TORONTO--(BUSINESS WIRE)--Marketing technology firm NAV43 today announced the launch of AMP43, its visionary new Service that uses machine learning to curate an audience of potential investors. Aimed primarily at IPO-ready brands and newly-launched stocks looking to grow their shareholder base, AMP43 boosts the voices of key experts and media figures to bridge the gap between them and the right investment opportunity.

“AMP43 is ahead of its time on digital execution,” says Ben Dankiw, CEO of NAV43. “Combining programmatic media technology with a new era of digital influencers in the stock promotion space. The time of the influencer has come and AMP43 helps brands thrive in this new ecosystem at scale.”

A digital media specialist and mathematician with a decade of experience growing brands, Dankiw believes AMP43 will usher in a new era of synthesis between influencers and stocks. The new platform creates strategic awareness in the investor community that suits the specific needs of each company, leaving the old days of media buys behind to identify every brand’s audience and map the right influencers to that group.

"The work that goes into commercializing a brand at scale is extensive and time consuming,” says Garrett Downes, owner and CEO of Better Bears. “The world is rapidly innovating faster than ever, and simplistic direct-buy banner ads are old news. Having an ad agency that can focus on getting your products (or services) in front of the right audience and in the right way to captivate your customer base is a key factor in keeping up with a high-growth sector."

“Media is no longer purchased the traditional way through managed placements,” Dankiw continues. “Platform automation,machine learning, and curated audiences have taken over. Smart brands must leverage and optimize their platforms to a progressive strategy, generating buzz and educating potential investors like never before.”

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About NAV43

NAV43 is a digital advertising agency that drives results. Created by two of Canada's leading digital experts, the NAV43 team brings experience, technical excellence, and a strong strategic approach to every project. Specializing in SEO, digital advertising, and analytics, NAV43 helps partners understand what they need, what they don't, and what it all means for their business. NAV43 provides an in-depth understanding of consumer behaviour and digital strategies, whether refreshing a declining brand, launching a new one from scratch, or helping an enterprise expand its reach.