Rick McHugh Joins HATCH The Agency as Executive Creative Director

BOSTON--(BUSINESS WIRE)--HATCH The Agency (HATCH), a national branding and creative agency, announced today that advertising veteran Rick McHugh has joined HATCH as its first-ever executive creative director.

During his 20-plus-year career, Rick led integrated brand campaigns for BMW Motorrad, Frontier Communications, Party City, Major League Baseball, Merrell Shoes and Dunkin’, among many others. Rick started out at small, creative agencies in Boston before moving on to Hill Holliday, where he was most recently SVP Group Creative Director. His work has been honored by One Show, D&AD, Cannes and more and featured everywhere from The New York Times and The Wall Street Journal to BuzzFeed and Entertainment Tonight.

For HATCH, the addition of Rick as executive creative director strengthens their position among the ranks of small, independent creative agencies that are increasingly winning the competition for business against much larger agencies. Rick brings a new level of creative expertise to HATCH at a moment when, according to Fast Company, “the pandemic has opened more brands up to the idea of taking creative projects to smaller, indie shops, and the working realities have helped level the playing field in many ways.”

“This is the moment for small agencies, particularly in Boston, to make a big creative impact,” said Jennifer Harrington. “For HATCH, it’s the perfect time to invest in top talent — and Rick is just that. Rick’s rare combination of experience and entrepreneurial spirit makes him exactly the leader we need to seize the moment, raise our creative profile, and deliver extraordinary work for our clients.”

“Getting the chance to join Jen Harrington and her small but mighty team was something even I’m smart enough not to pass up,” Rick McHugh said. “HATCH the Agency has a rock-solid foundation built by Jen and her team. I’ve always believed in the power of great creative, and I’m excited to help add that to the many talents HATCH already has.”

About HATCH The Agency
At HATCH, we make creativity an accessible tool for brands. We’re a tight-knit core of strategic, creative thinkers who know our clients and understand how to help them win. We apply our fast, collaborative, transparent process to deliver brand strategy, advertising, design, digital experiences and more. To learn more, please visit hatchtheagency.com.