Two Nil Holdings Appoints Michael Lyons as Chief Investment Officer and Managing Director of Juice Media LLC

This new appointment continues their strategic growth initiative to strengthen leadership and implement a deep focus on Over-the-Top/Connected TV investments

LOS ANGELES--(BUSINESS WIRE)--Two Nil Holdings (TNH), an emerging global marketing services network focused on servicing direct-to-consumer brands with strategy, advanced analytics, and media activation, is pleased to announce the appointment of Michael Lyons as Chief Investment Officer and Managing Director of Juice Media LLC, effective immediately. Juice Media LLC is a subsidiary of TNH and an emerging global marketing service that works with a variety of companies and agency partners to procure omni-channel media in the U.S. market.

In his new role, Lyons will oversee all activation and investment efforts across TNH’s clientele while leading TNH’s investment arm - Juice Media LLC. Lyons will report to Greg Castronuovo, Chief Operating Officer at TNH.

“Mike’s experience developing and leading investment activities across campaigns, especially as we focus more and more on Over-the-Top (OTT) and Connected TV (CTV) investments, will help keep Juice Media LLC on top of its game,” said Greg Castronuovo, Chief Operating Officer at TNH. “Juice Media LLC serves a rapidly growing portfolio of direct-to-consumer brands and we’re confident that, with Mike's expertise, our momentum and growth trajectory will continue.”

Prior to joining Juice Media LLC, Lyons worked at Casual Precision where he partnered with TWO NIL LLC to activate clients across OTT/CTV opportunities. In 2014, Lyons co-founded Bliss Point Media where he operated as the Chief Media Officer. Lyons has also spent time leading the advanced TV and streaming sales efforts for companies such as AOL, Adapt.tv and A&E Networks.

“I’ve always had great respect for TWO NIL and Juice Media LLC, first as a competitor and business partner, and now as a team member,” said Lyons. “I couldn’t be more excited to join such a progressive agency as they continue to pioneer a completely innovative approach to working with DTC brands.”

Alongside Lyons’ new appointment, TNH is on pace for over 40% year over year growth in 2021 as it celebrates 10 years of helping clients grow their brands and their business. Recently, the company appointed Bob Rafeedie as Chief Technology Officer, Andy Calver as Vice President, Marketing Sciences, and Robert Bowron as Senior Director, Data Science. These new appointments were made after the acquisition of growth acceleration consultancy, St@rt, and the appointment of its founder Greg Castronuovo as COO of TNH.

To learn more about Two Nil Holdings, visit https://www.twonilholdings.com/

About Two Nil Holdings:

Two Nil Holdings is an emerging global marketing services network. Our focus is on leveraging experience and technology to provide meaningful business and consumer insights to enable our clients to effectively scale. TNH operates through its three business units (TWO NIL, Juice Media LLC, GlitchAi) as we combine the strategic excellence of a consultancy with media planning & buying, and decision making supported by advanced analytics. Founded in Los Angeles, we work with brands across the globe to drive business outcomes. We are committed to building an inclusive & equitable culture where everybody has a meaningful voice and growth opportunity. For more information, please visit www.twonilholdings.com.