Gopuff and Opendorse Partner to Pitch Every College Athlete Their First Deal in the NIL Era

Gopuff to offer every student-athlete across all levels of competition their first endorsement deal
Innovative partnership demonstrates the wide, influential reach of Name, Image and Likeness regulations and its impact on the future of sports marketing

PHILADELPHIA--()--Gopuff, the go-to solution for immediate, everyday needs, and Opendorse, the industry-leading athlete marketing platform, today announced the launch of a first-of-its-kind college athlete endorsement program, democratizing access to endorsement deals for all student-athletes. The program will be available to student-athletes in any sport and will provide immediate, equal access to compliant payment opportunities for those who use Opendorse to receive their deal, sign up for Gopuff, and promote the brand to their followers on social media.

“As we enter a new and exciting chapter for college sports, we’re thrilled to be the first brand to offer all student-athletes – regardless of sport or rank – the opportunity to sign an endorsement deal,” said Marshall Osborne, Gopuff’s Head of Business Development. “Beyond the biggest stars and household names, there are countless student-athletes across the country who are pillars of their communities and appeal to broad, devoted fan bases. We look forward to working with thousands of those athletes through this program with Opendorse as we continue to innovate in this new era of sports marketing.”

Through the Opendorse platform, Gopuff will pitch every student-athlete across the country their first deal in the Name, Image and Likeness era of collegiate sports beginning July 1. As an initial offer, student-athletes will receive payment for promoting the brand on social media. Student-athletes will then have additional opportunities for payment throughout the remainder of the year by promoting various Gopuff offers.

“This is a once-in-a-generation moment for college athletics, and we’re thrilled to partner with Gopuff to unlock real value for every college athlete,” said Blake Lawrence, Opendorse CEO. “We believe that NIL opportunities will exist for every college athlete, and Gopuff is making that a reality on day one. Opendorse Deals™ has long empowered professional athletes and brands to connect and manage endorsement deals for years. I’m incredibly proud to now bring this solution to help brands and fans support athletes at the college level.”

Gopuff, which was founded on a college campus, has served as a resource for students across the country to access instant delivery of everything from over-the-counter medicine and cleaning products to food, drinks and school supplies since 2013.

About Gopuff

Gopuff is the go-to solution for immediate everyday needs, fulfilling customer orders of cleaning and home products, over-the-counter medications, baby and pet products, food and drinks, and in some markets, alcohol - in just minutes. With micro-fulfillment centers in every market it serves, the company delivers thousands of products quickly for a flat $1.95 delivery charge. Gopuff is open 24/7 in many markets and late night everywhere else to bring customers what they need, when they need it most.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff currently operates more than 450 sites, including 275+ micro-fulfillment centers and 185+ recently acquired BevMo!, Fancy and Liquor Barn locations. To learn more, visit or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

About Opendorse

Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. From All-Americans to All-Pros – when athletes connect with their organizations, brands, or fans – they do it with Opendorse.



Release Summary

Gopuff and Opendorse are democratizing access to endorsement deals for all student-athletes.

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