NEW YORK--(BUSINESS WIRE)--Yieldmo welcomes back Jeremy Steinberg as Chief Revenue Officer and GM, Marketplace, reporting directly to CEO and founder Mike Yavonditte. Steinberg will be responsible for the company's overall growth strategy with special focus on the Marketplace. Steinberg’s return comes on the heels of Eric Picard joining as chief product officer and Duc Chau as its new chief technology officer.
“As we continue to grow within the programmatic space and strengthen our ecosystem of premium inventory and industry-leading analytics to meet and exceed our clients’ goals on the open web, I’m honored to welcome Jeremy back to the company,” said Yavonditte. "Alongside Eric and Duc, Jeremy’s return rounds out our leadership team and positions us well to drive innovation and growth."
Steinberg rejoins Yieldmo after serving as global head of ecosystem at MediaMath for the past two years. He also spent time as global head of sales at The Weather Company and multiple sales leadership positions within Fox Corporation.
"I am beyond thrilled to return to Yieldmo to lead revenue and see to the acceleration in the growth of our marketplace and overall business,” said Steinberg. “This is truly a transformative period for the advertising technology ecosystem, and Yieldmo continues to thrive with its industry-leading infrastructure and capabilities. I am looking forward to helping the company continue to create unique value for its customers.”
Yieldmo is one of the world’s fastest-growing digital advertising and attention analytics companies. As a leader in digital formats, attention analytics, and real-time technology, we help advertisers create, measure, model, and optimize campaigns for unmatched scale and performance both on and off our premium marketplace. We use over 75 signals to inform our performance optimization algorithms and dynamically apply these signals on a client & campaign basis to define, measure & model attention. Yieldmo’s proprietary gestural metrics that capture consumers’ interactions with the ads are an important part of how we model attention. Still, we also look at the inventory, ad placement, time in view, and many other factors to achieve the best performance for a given client.