NEW YORK--(BUSINESS WIRE)--LoopMe, the outcomes-based advertising platform, today announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes.
“We are honored to have Wenda and John join our Data Advisory Board – they both have had impressive impact in the advertising industry,” said Stephen Upstone, founder and CEO of LoopMe. “In collaboration with the rest of our talented advisory board members, we welcome Wenda and John’s expertise as we apply data and AI to deliver incremental advertising performance from mobile video and CTV ads across our core business, growing marketplace and measurement suite.”
Millard currently serves as Vice Chairman of MediaLink, a leading strategic advisory and business development firm, a role she has held since 2016. She formerly served as MediaLink’s President and COO. Prior to joining MediaLink, Millard was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. Before MSLO, Millard was Chief Sales Officer at Yahoo! She currently serves on the boards of Caleres, Inc., Tomo Networks, Vana Technologies and inPACT, and is Trustee Emeritus of the James Beard Foundation. She also serves on the boards of the Charleston to Charleston Literary Festival and Wings for Kids. In April 2021, she will be inducted into the Advertising Hall of Fame, the industry’s highest honor.
“I am thrilled to join LoopMe’s Data Advisory Board,” said Millard. “Throughout my career, I’ve focused on understanding marketers’ needs, and I believe LoopMe’s unique blend of data, technology and media to drive measurable uplift across business outcomes will continue to solve the key challenges that brands face today.”
Montgomery currently serves as GroupM’s Executive Vice President of Brand Safety, ensuring that clients’ brands are protected from risks in the digital supply chain, like fraud and piracy. Previously, he held positions like COO of GroupM Interaction, Global CEO of Mindshare Interaction and CEO of Ogilvy in Cape Town, South Africa. In 2015, John was appointed Chairman of GroupM Connect North America. Montgomery has represented the advertising industry to the U.S. Senate Commerce Committee and the White House and is on the Internet Steering Committee for the WEF.
“I am impressed by LoopMe’s leadership in providing quality audience measurement to advertisers, including a promise to brand and agency clients that their ads would not appear alongside hateful and inflammatory content,” said Montgomery. “We need to employ a more granular and transparent approach to digital marketing, and I look forward to working in partnership with LoopMe to advance this important initiative.”
Millard and Montgomery join a group of advertising industry veterans already serving on the LoopMe Data Advisory Board, including members Rishad Tobaccowala (former Publicis CGO), Eric Eichmann (Spark Networks CEO, former Criteo CEO), Iain Jacob (CEO, Chair, NED), Lynda Clarizio (former President, Nielsen US Media), Mainardo de Nardis (former Omnicom CEO) and Wanda Young (CMO at Samsung Electronics America). The LoopMe Data Advisory Board meets on a quarterly basis to collaborate on the state of the industry and to provide strategic guidance to the company and its board of directors.
The LoopMe Data Advisory Board was founded in May 2019 with the goal of advancing the brand advertising industry so that it can be measured and optimized against brand objectives as definitively as performance advertising.
LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The company is headquartered in the UK, with 11 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine) and Hong Kong. For more information, please visit www.loopme.com.