Association of Independent Mortgage Experts Launches New Event Concept Focused on Customer and Referral Retention

AIME Activate in Irvine, CA will equip participants with tools and techniques to better attract and engage clients.

--(BUSINESS WIRE)--Association of Independent Mortgage Experts:

Who:
	The Association of Independent Mortgage Experts (AIME), a non-profit, national trade membership association created exclusively for independent mortgage professionals, will host AIME Activate, a new event focused on arming independent mortgage brokers and loan originators with branding, marketing and communication tools.
What:
	AIME Activate is designed to help mortgage brokers become marketing experts. The single-day event will mix interactive experiences with panel discussions focused on marketing and communication-related skill building, the importance of enhancing brand reputation and employing unique marketing tactics to successfully grow and build relationships with customers and real estate partners.
	Participants will take part in:
	Keynote presentations focused on client and referral retention featuring; Rene Rodriguez, CEO of Volentum and Founder of Amplifii; Anthony Casa, Chairman of AIME; and Mat Ishbia, President and CEO of United Wholesale Mortgage Live “Marketing Makeover” panel discussions featuring AIME members who need help with marketing and solutions from industry experts, including: Sarah DeCiantis, Chief Marketing Officer of United Wholesale Mortgage Andrew Pawlak, Co-Founder and CEO of leadPops Kevin Peranio, Chief Lending Officer of PRMG Video Coaching with AIME members who successfully utilize video in their marketing efforts Headshot Studio to help enhance personal brand recognition Hands on experiences that illustrate best practices across marketing channels, including social media, email, website development and optimization, and more Partner Gallery highlighting AIME’s partnerships with the most broker-friendly lenders in the wholesale channel Resource Showcase with live demonstrations of some of the most innovative marketing tools in the industry
Where:
	Hotel Irvine
	17900 Jamboree Rd.
	Irvine, CA 92614
When:
	Thursday, March 5th
	7:30am - 5:00pm
Why:
	Independent mortgage professionals are primarily entrepreneurs who are often responsible for multiple aspects of operating their businesses in addition to originating loans and supporting their customers. Marketing often takes a backseat to more time sensitive customer needs, loan related tasks and compliance or guideline-related issues. At the same time, marketing and branding efforts have the most potential to impact both short and long-term business goals, no matter the size of the operation. From cleaning up a personal and professional presence on social media and online to implementing easy touchpoints to better connect with an audience, AIME Activate will empower independent mortgage professionals to sharpen their consumer-facing brand and increase referral retention rates. Both new and seasoned mortgage brokers will be able to integrate these new skills into their day-to-day relationship building and ultimately help them better market themselves as mortgage experts in their own communities.

About Association of Independent Mortgage Experts

The Association of Independent Mortgage Experts (AIME) is a non-profit, national trade membership association created exclusively for independent mortgage brokers. With over 40,000 members, AIME is committed to establishing a community of independent mortgage experts by creating an association that empowers them with unparalleled technology, continued education and networking support necessary to successfully advise consumers nationwide with their residential mortgage needs. AIME plans to operate with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond a 25% share of the mortgage market by 2020.

For additional information regarding the benefits associated with an AIME membership, as well as wholesale-focused lenders and vendors interested in sponsoring AIME, visit www.AIMEGroup.com.