ATLANTA, Ga.--(BUSINESS WIRE)--Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of Nate Bucholz as vice president of eCommerce advertising partnerships. In this new leadership role, Bucholz will develop and expand advertising partnerships and product offerings for eCommerce businesses in an effort to build their customer loyalty and increase sales.
“As competition for share of spend heats up, along with the rise of omnichannel retail, eCommerce retailers can benefit tremendously from Cardlytics’ ability to reach likely shoppers within our fraud-free native ad platform,” said Jared Luskin, Cardlytics’ senior vice president, growth verticals. “With over 15 years as an experienced sales, partnerships, and marketing leader, Nate’s expertise will be invaluable as we continue to ramp up our eCommerce vertical and help online players drive incremental sales.”
Prior to joining Cardlytics, Bucholz was industry lead for eCommerce and global marketing solutions at Facebook, where he managed eCommerce industry sales and partnerships with Facebook’s largest global clients. Previously, Bucholz held various high-level positions at Google over a 10-year period, most recently serving as head of industry branding/CPG in southeast Asia. During his tenure at Google, Bucholz also oversaw advertising sales and partnerships for retail and travel, negotiated strategic deals with external partners, and collaborated with marketing, communications, and product teams to develop go-to-market strategies.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.