Vertical Search Works Unveils FeaturePlay, New Content Discovery Platform

VSW Expands Traffic and Video Product Offering to Increase Revenues for Publishers by Boosting Engagement, Driving Video Views

NEW YORK--()--Top search technology company Vertical Search Works (VSW) today announced the launch of FeaturePlay, a brand new content discovery platform powered by VSW’s proprietary semantic search technology, which recommends articles, photos, and videos related to users’ interests. The FeaturePlay widget embeds into a publisher’s website and uses semantic technology to showcase the most relevant content, saving visitors from having to explicitly search for it. Whether users’ interests lay in pop culture, sports, travel, food, health, or interior design, FeaturePlay helps to establish greater value for consumers, which results in more revenue for publishers.

Publishers can implement the FeaturePlay widget to increase video views and encourage content discovery both on site and via third party sources. The new expandable viewing options give users instant on-page access to video content by providing them with recommendations on what to watch next by featuring the images associated with the promoted content directly within the FeaturePlay widget, driving revenues for publishers in every genre.

“FeaturePlay is unique in two ways – first, we’re able to create personalized recommendations through our semantic analysis and second, users have the ability to interact with video content in a unique way through the expandable video player directly, without leaving the site they are currently visiting,” said Kevin Van Lenten, Chief Revenue Officer at Vertical Search Works. “Keeping the user experience top-of-mind, we’ve built FeaturePlay from the ground up as a discovery platform that publishers can use to strengthen their relationships with consumers via content, while giving them an opportunity to generate revenue.”

By implementing FeaturePlay, publishers will also be able to:

  • Monetize Content – Get more value from content by earning incremental revenue through content discovery on their site. Capture more revenue by adding links to third party content.
  • Drive Video Views – Drive traffic from article pages to videos or from video to video by giving users an easier way to discover engaging content.
  • Increase Engagement – Encourage site exploration and increase time spent on site by featuring personalized content recommendations on every page.
  • Boost Internal Traffic – Dynamic content recommendations boost click through rates, page views and time spent by turning readers and viewers into avid consumers of your content.
  • Grow An Audience Increase traffic to a website by featuring content to an engaged audience throughout VSW’s network. It’s a simple pay-per-click model that delivers big results.
  • Increase Flexibility – Simply pick videos and articles to feature. Tweak the FeaturePlay widget to complement the look and feel of a publisher’s site.

VSW is creating new avenues for advertisers and publishers to reach consumers in more meaningful ways and the newest offering, FeaturePlay, is available now:

About Vertical Search Works™

Vertical Search Works is a search technology company which leverages its proprietary products to deliver more valuable results for advertisers, publishers and consumers across targeted vertical industries. Powered by patented semantic technology, VSW’s products leverage semantic intelligence to establish stronger connections between user intent and content consumption. In doing so, VSW is able to create better connections between words and their meanings in order to provide more relevant online and mobile experiences for consumers and enhanced monetization opportunities for content creators and advertisers. VSW has already seen great success in the vertical search and digital advertising industries, as demonstrated by partnerships with major online publishers and global brands such as Meredith Corporation and Taunton Media. Learn more about Vertical Search Works at


FusionPR on behalf of Vertical Search Works
Victoria Yarnish, 310-481-1431, Ext. 18

Release Summary

Vertical Search Works unveils FeaturePlay, new content discovery platform - expands traffic and video product offering to increase revenues for publishers; boosts engagement and drives video views.


FusionPR on behalf of Vertical Search Works
Victoria Yarnish, 310-481-1431, Ext. 18