Everything You Need to Create a Visual Story
Dig Deeper into Multimedia News Releases
What is “multimedia” content?
Multimedia content helps your news stand out by combining images, video, audio, and interactive elements to create a more engaging experience. Visuals add context and give media outlets more ways to tell your story.
Multimedia also supports discoverability. Search engines and AI systems use signals like captions, alt text, and video metadata to better understand content and surface relevant information. Adding multimedia to your press releases helps expand visibility across search and AI platforms.
The Business Wire team can help you choose the right multimedia content for your news.
How does multimedia increase performance?
What type of multimedia is best for my news release?
What are Business Wire’s recommended specs for multimedia assets?
How does multimedia help AI find and cite my news?
Multimedia News Releases
Create an engaging multimedia press release with Business Wire’s Smart News Release. Add photos, videos, and more to tell a visually compelling story. Videos distributed with Business Wire press releases are also published to AP Video Hub, used by top media outlets worldwide, extending your media reach while providing more context for search engines and AI-powered tools to understand and discover your news.
Transform Your Multimedia News
Interactive Media blends traditional press release elements with dynamic features, creating an engaging experience. Photos, videos, presentations, and more, are combined into a visually stunning, interactive asset. Distributed with your release, you provide a comprehensive package for media and audiences to explore your news. Interactive Media can be created in several languages!
