Press Release ROI & Measurment Resources

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize your strategies, and demonstrate the value of your efforts.
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Top 10 PR and IR Trends and Predictions for 2026

AI advances, new visibility standards, and fresh storytelling strategies are redefining PR and IR. Here’s what’s changing – and how to prepare for 2026.
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Guides

Business Wire’s Q4 Holiday PR Playbook

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How to Track Inbound Traffic from a Press Release

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The New BusinessWire.com: A Smarter, Faster Way to Discover News

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From Click to ROI: Tips for Links in Your Press Release

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Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Webinars

Mastering Investor Relations Communications

Business Wire Blog Post: Leveraging Data to Amplify the Reach and Impact of Press Releases
Blog

Leveraging Data to Amplify the Reach and Impact of Press Releases

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Measuring the Success and ROI of Your Press Releases

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AI in the Black Community

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Four Ways to Track PR Success During Conference Season

Guides

Optimize Your News Releases

Incorporating Keywords in Your News Release
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Incorporating Keywords in Your News Release

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