Newsroom | 532 results
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BNP Paribas Celebrates Tennis Excellence and Community Engagement at the 2026 BNP Paribas Open
NEW YORK & INDIAN WELLS, Calif.--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and one of the foremost global sponsors of tennis, announces the start of the 2026 BNP Paribas Open and confirms its enduring commitment to the sport through numerous initiatives. BNP Paribas has supported tennis for over 50 years and aims to promote tennis at every level, including championing accessibility and inclusivity, as well as community programs and professional tournaments. BNP Pariba...
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Haier's Global Sports Marketing Strategy Upgrades: Leveraging Top-tier Sporting Events to Empower Smart Living
ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Haier announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain in the fall of 2025. By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy. As the number one brand globally in major appliances for 17 consecutive years, Haier collaborates with top clubs and events t...
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lululemon Launches Its First-Ever Sweat-Concealing Technology For High-Sweat Activities
VANCOUVER, British Columbia--(BUSINESS WIRE)--lululemon (NASDAQ: LULU) today announced the launch of its first-ever sweat-concealing technology designed for high-sweat activities. The new technology, which will live under lululemon’s ShowZero™ platform, conceals higher volumes of sweat, while ensuring enhanced breathability, moisture management, and an incredibly lightweight feel, to support the most demanding, high-sweat activities. The new ShowZero technology was developed in collaboration wi...
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Game, Set, Smoothies: Fresh Del Monte Serves Up Refreshing "Courtside" Lineup at the 2026 Miami Open
CORAL GABLES, Fla.--(BUSINESS WIRE)--Fresh Del Monte Produce Inc. (NYSE: FDP), one of the world’s leading producers, marketers, and distributors of high-quality fresh and fresh-cut fruit, is serving up a refreshing treat for pro tennis fans as part of its return as the official sponsor of the Miami Open, now in its 41st year. From March 15 through March 29 at the Hard Rock Stadium in Miami Gardens, Fla., attendees of the prestigious tennis tournament can indulge in three one-of-a-kind smoothie...
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A New Era Begins: Franklin Sports Announced as Official Title Sponsor of the US Open Pickleball Championships
STOUGHTON, Mass.--(BUSINESS WIRE)--Franklin Sports named official title sponsor of the US Open Pickleball Championships....
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AXS Announces Promotions of Julie Lamb to Chief Talent Officer and Jason Boxer to Chief Financial Officer
LOS ANGELES--(BUSINESS WIRE)--AXS Announces Promotions of Julie Lamb to Chief Talent Officer and Jason Boxer to Chief Financial Officer...
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Protective Life Corporation Taps Tennis Icon John Isner as Brand Ambassador
BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation, a U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced retired professional tennis standout John Isner as its new brand ambassador, aligning the company’s long-term approach to financial protection with one of the most consistent careers in modern tennis. Known for his record-breaking serve and nearly two decades competing on the Association of Tennis Professionals (ATP) Tour, Isner built a career defined by...
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On to Release Fourth Quarter and Full Year 2025 Results on Tuesday, March 3, 2026
ZURICH, Switzerland--(BUSINESS WIRE)--On to Release Fourth Quarter and Full Year 2025 Results on Tuesday, March 3, 2026...
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Ulta Beauty Introduces the First-Ever Ulta Beauty Roster, Announcing Its Biggest Investment in Women’s Sports
BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty (NASDAQ: ULTA) today announced the introduction of its Ulta Beauty Roster, a collective of professional female athletes who embody confidence and resilience in and beyond the game. In honor of National Girls and Women in Sports Day, Ulta Beauty is reinforcing its commitment to help girls stay in the game by uniting these accomplished women as role models, dedicated to creating a future where every young woman feels empowered to unlock their limitl...
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媒體新聞稿:Jannik Sinner與Allianz達成多年期全球合作夥伴關係
慕尼黑--(BUSINESS WIRE)--(美國商業資訊)-- 網球名將Jannik Sinner與Allianz Group今日宣布達成多年期全球合作夥伴關係,這家首屈一指的保險與資產管理機構成為這位四屆大滿貫冠軍的官方合作夥伴。網球運動在Allianz的核心市場中是僅次於足球的第二大熱門運動,全球粉絲約3億,ATP全球粉絲群體更是超過10億。本次合作的核心主旨是透過教育和運動賦能兒童與青少年,為他們創造更多成長、健康發展並贏得未來的機會。同時,此次合作也進一步擴大了Allianz在運動領域的布局,協助其在核心Allianz市場提升品牌認知度,加深與消費者和客戶之間的情感連結。 身為全球最具價值的保險品牌,Allianz與現ATP世界排名第二的網球選手Sinner的合作建立在雙方的共同價值觀之上,且雙方均堅信韌性與卓越的力量——即透過嚴謹的準備、強大的心理素質和優秀的團隊合作,始終在最高水準的賽場保持穩定發揮。這些理念既是Sinner的運動信條,也與Allianz的品牌使命高度契合:在重要時刻為個人和機構提供支援,守護他們的未來,讓人們對明天充滿信心。 Jannik Sinner...