Swimming News
Discover the latest in swimming with press releases highlighting industry news, trends, and developments driving competitive swimming and aquatic sports. Explore opportunities in sports media, aquatic fitness, and fan experiences.
May 26, 2026 at 9:00 AM
Sports Illustrated Swimsuit Returns to Swim Week With Its Biggest Runway Show Ever — Now Heading to Hulu as a Television Special, Streaming June 9
NEW YORK--(BUSINESS WIRE)--Sports Illustrated Swimsuit today announced the return of its highly anticipated annual Runway Show during Swim Week, unveiling its biggest, boldest and most star-studded production to date. Expanding far beyond a traditional fashion show, the event has evolved into a global cultural moment at the intersection of fashion, entertainment, sports and storytelling, bringing together an unprecedented lineup of talent, immersive experiences, surprise performances and unforg...
May 18, 2026 at 6:00 AM
Outside Interactive, Inc. and Marriott Bonvoy Announce New Guest Experience Benefits That Reward Adventure Travel
BOULDER, Colo.--(BUSINESS WIRE)--Outside Interactive, the leading media and technology platform for outdoor inspiration and activation, in collaboration with Marriott Bonvoy, today launched new benefits for Outside members who link their Outside account to their Marriott Bonvoy account and stay at participating Marriott Bonvoy Outdoors properties. Spanning 350+ hotels and other accommodations across the US and Canada, including Postcard Cabins and Trailborn Hotels, the Marriott Bonvoy Outdoors...
May 13, 2026 at 8:17 AM
Concacaf Debuts Enhanced Digital Platform and Mobile App in Partnership with Deltatre
MIAMI--(BUSINESS WIRE)--Concacaf today announced the launch of a new website and mobile app experience deployed using Deltatre's award-winning technology, establishing a single digital destination for football fans across the confederation's 41 Member Associations. Concacaf.com and the mobile app, available now on iOS and Android, bring together live streaming, video-on-demand, real-time match data, full match stats, player and team profiles, and personalized content in one platform, marking a...
May 12, 2026 at 8:10 AM
Alix Earle, Hilary Duff, Nicole Williams English and Tiffany Haddish Revealed as Sports Illustrated Swimsuit’s 2026 Cover Models
NEW YORK--(BUSINESS WIRE)--Sports Illustrated Swimsuit announces its 2026 issue, celebrating over 30 of the most dynamic women in culture, sport and entertainment....
May 6, 2026 at 8:30 AM
Data Meets the Deep End: Sigma Named Official AI-Powered Business Intelligence Platform of USA Swimming
SAN FRANCISCO & COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Sigma, a leader in AI applications and agentic analytics for business, and USA Swimming, the national governing body for competitive swimming in the United States, today announced a multi-year partnership naming Sigma the Official AI-Powered Business Intelligence Platform of USA Swimming. Sigma will be embedded as a working product across USA Swimming's 380,000-member organization, providing accessible analytics tools to more than 20,000...
May 6, 2026 at 2:52 AM
Fluidra Delivers a Good Start to 2026, Consistent With Full-year Expectations
BARCELONA, Spain--(BUSINESS WIRE)--Fluidra (MAD:FDR), the global leader in equipment and connected solutions in the pool and wellness sector, delivered a good performance in the first quarter of 2026, consistent with the expectations for the year, while continuing to execute on its strategic pillars: accelerate growth, foster competitive differentiation and enhance operational excellence. Sales reached €564 million in the first quarter, up 5.4% year-on-year at constant FX with growth across all...
May 4, 2026 at 6:03 PM
PlayLA Opens Summer 2026 Youth Sports Registration, Bringing the Olympic Spirit to LA Kids Citywide
LOS ANGELES--(BUSINESS WIRE)--Youth Summer Sports registration has officially begun in the City of Los Angeles....
Apr 22, 2026 at 4:20 PM
State Leaders to Rally at Texas Capitol for Water Safety Day Ahead of Peak Summer Season
AUSTIN, Texas--(BUSINESS WIRE)--As Texas enters peak water recreation season, the Texas Water Safety Coalition will host Texas Water Safety Day at the Capitol on Friday, May 1, from 8:00–10:00 a.m. on the South Steps of the Texas Capitol. “Drowning can happen in seconds and without warning,” said Dean Senator Judith Zaffirini. “In 2023 we championed House Bill 59, better known as Cati’s Law, to strengthen water safety protections for Texas children. We must continue to raise awareness and encou...
Apr 21, 2026 at 10:00 AM
20 Years of Excellence: Reliant and Houston Texans Grant $60,000 in Scholarships to Six Exceptional Student-Athletes
HOUSTON--(BUSINESS WIRE)--Reliant and the Houston Texans celebrated the 20th anniversary of the Scholarships for Champions program by surprising six high school seniors with $10,000 scholarships. To honor the student-athletes’ incredible academic and athletic accomplishments, the students and their families were treated with a special Houston Texans experience following surprise check presentations. “It’s incredible to think of all that our champions have accomplished since the inception of the...
Apr 6, 2026 at 2:00 PM
Travel + Leisure Co. Announces Sponsorship of Rising Swimming Star Rylee Erisman
ORLANDO, Fla.--(BUSINESS WIRE)--Travel + Leisure Co., a leading leisure travel company, today announced a new sponsorship agreement with USA National Team swimmer Rylee Erisman....
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