Rodeo News
Get insights on rodeo with press releases highlighting industry news, trends, and developments shaping professional and amateur rodeo competitions. Explore opportunities in rodeo sports media, fan experiences, and cowboy culture.
Mar 13, 2025 at 12:30 PM
The Cowboy Channel Secures Exclusive Broadcast Rights to Women’s Rodeo World Championship and PBR World Finals - Ride for Redemption
FORT WORTH, Texas--(BUSINESS WIRE)--The Cowboy Channel, the leading broadcast home for Western sports and a Teton Ridge property, today announced it is the exclusive broadcast partner of the 2025 Women’s Rodeo World Championship (WRWC) and 2025 PBR World Finals - Ride for Redemption. The landmark agreement underscores TCC’s commitment to expanding visibility for rodeo’s top athletes – both rising stars and established champions – while giving fans unprecedented access to the sport’s most thrill...
Feb 24, 2025 at 12:00 PM
Houston Livestock Show and Rodeo™ Renews Long-Term Partnership With AXS
HOUSTON--(BUSINESS WIRE)--Houston Livestock Show and Rodeo™ Renews Long-Term Partnership With AXS...
Feb 20, 2025 at 2:20 PM
Fiesta Mart Gallops into 30th Year of RODEOHOUSTON Sponsorship with Go Tejano Day Celebration
HOUSTON--(BUSINESS WIRE)--Fiesta Mart celebrates 30th year as a sponsor of the Houston Livestock Show and Rodeo...
Feb 13, 2025 at 2:00 PM
Teton Ridge Appoints Ande Wall as Senior Vice President of Programming and Content
FORT WORTH, Texas--(BUSINESS WIRE)--Teton Ridge, a leading force in Western sports and entertainment, today announced the appointment of Ande Wall as Senior Vice President of Programming and Content. With more than two decades in sports production, storytelling, and talent development, Ande will lead Teton Ridge’s sports programming and content strategy including oversight of the recently acquired platform The Cowboy Channel. Ande joins Teton Ridge following a distinguished career at ESPN, wher...
Jan 30, 2025 at 10:00 AM
S&B Teams Up with Houston Livestock Show and Rodeo™ to Continue as Official Barrel Racing Sponsor
HOUSTON--(BUSINESS WIRE)--S&B proudly renews its partnership with the Houston Livestock Show and Rodeo as the Official Barrel Racing Sponsor for 2025 through 2027....
Nov 20, 2024 at 10:00 AM
Teton Ridge Acquires The Cowboy Channel to Drive the Future of Western Sports
FORT WORTH, Texas--(BUSINESS WIRE)--Teton Ridge, the premier brand at the intersection of Western sports and entertainment, announced today its acquisition of The Cowboy Channel, the leading network for Western sports, along with the Cowgirl Channel and The Cowboy Channel+, a live streaming and on-demand service. Acquired from Rural Media Group, a global leader in agriculture and rural lifestyle media and entertainment, this strategic move establishes Teton Ridge as the largest rights holder in...
Oct 10, 2024 at 8:00 AM
Join Us for the 77th Annual Arizona National Livestock Show – A Celebration of Agriculture and Community!
PHOENIX--(BUSINESS WIRE)--The 2024 Arizona National Livestock Show (Arizona National) will take place December 27-31 at the Arizona State Fairgrounds. The Arizona National brings together farmers, ranchers, and animal enthusiasts from across the country. This year, attendees can look forward to an exciting lineup of activities, including livestock competitions and family-friendly entertainment. “The Arizona National Livestock Show is a fantastic opportunity to inspire curiosity about where our...
Oct 9, 2024 at 12:00 PM
Teton Ridge Announces Bailey Zimmerman, Riley Green, and Special Guest Ella Langley to Perform at The American Rodeo Championship Weekend
ARLINGTON, Texas--(BUSINESS WIRE)--Teton Ridge, a premier force in Western sports, media, and entertainment, announces a star-studded music lineup for the 12th Annual “The American Rodeo Championship Weekend,” which will take place April 11-12, 2025, at Globe Life Field in Arlington, Texas. Kicking off the weekend on Friday, April 11 is Bailey Zimmerman, the 2023 ACM Awards New Male Artist of the Year nominee. Known for his passionate performances, Zimmerman will bring unmatched energy to the o...
Sep 20, 2024 at 10:00 AM
EZ-ACCESS and PBR Continue Their Mission to Break Through Barriers and Provide Accessibility for All
HOPKINSVILLE, Ky.--(BUSINESS WIRE)--EZ-ACCESS Continues Partnership with PBR and Elevates Accessibility Solutions at the Davis Rodeo Ranch in Archdale, NC....
Jun 26, 2024 at 11:49 AM
Teton Ridge Expands Live Programming on FOX, FS1, and FS2 for Flagship Rodeo Events
ARLINGTON, Texas--(BUSINESS WIRE)--Building on its success of "The American Rodeo Championship Weekend” in March 2024, which drew over 40,000 fans in attendance and 5.7 million viewers across digital and television platforms, Teton Ridge, the premier Western sports, media and entertainment company, is announcing expanded programming and live rodeo broadcasts on FOX Sports. This landmark announcement positions Teton Ridge as a leading force in producing the most comprehensive and extensive conte...
Media & Journalist Tools
From headlines to storylines—Business Wire delivers the news you need, when you need it.